The extra cost goes to localization, taxes etc as the other guys said. It is not some conspiracy to make games more expensive ouside of the US.

Yep, calculated from the wrong end. Now you only have to read the rest of what I wrote and others have mentioned to realize that it's not cheaper for companies to release a europe wide video game.

A few years back all video games cost 60€ in Europe. The 70€ price point has only been around since the start of Gen8.

It's weird that a Brazilian website like Nuuvem sells games much cheaper than US and EU websites. Do you know why that is?

The best way to save money is be in the EU and buy your games from the US PSN store with no tax charge. I save 30$ per game.

Selling in Europe is a better general indicator of quality. They're smarter consumers, on average.

That's why it is better, really. It's an indicator that the product is good. That higher price tag covers taxes (which are IN the price in Europe), import fees, European operating costs (more languages, more countries), etc. I doubt the games are much more profitable per sale, if at all.

Lol, sniper games say different, also fifa games over pes.

No because in Europe are a lot of more languages to translate than in the US.

FIFA sells better than PES in the US as well. It's just a bigger IP with far more marketing and name recognition. lol PES does better in Japan, because it is Japanese and is better aimed at that football crowd.

Mind, with PES getting better now, maybe they'll start to compete again in Europe and the US.

"Sniper games" doesn't mean a lot to me, as that's a matter of cultural taste. I myself don't find them interesting. 

Brazilian taxes rules are inconsistents, Phisical Discs have taxes, but digital ones, no.

To be fair, Pro Evo is worthless to a lot of people because it hasn't got the licenses which is a big pull of FIFA.

As for the price difference. As well as taxes etc. Distribution is much more complex in Europe. Then they also need to price in a buffer against currency fluctuations. Yes, $60 might be less then e60 today, but if the Euro went into meltdown, 60 euros could suddenly only become worth $30 (extreme example) but these are the kinds of things that are factored in when determing the retail of things.