That's not an assumption, it's a fact. From the day the 360 released in 2005, MS was making a profit of $75 per console. Same story with the original Xbox. 

Name said things?

Strange. Noone ever made that argument for PS3. 

Funny, Sony recently posted that they're in their best financial position since 2011. The company isn't doing anywhere near as bad as people like to claim. Also, interesting statement, because Microsoft has neveeer used their money to stop the competition from thriving. Sega Dreamcast and Halo anyone?

I honestly don't believe the 360 was sold at profit. Certainly not the $299 core consoles.

Name said things? Bing, phones, tablets, Xbox, etc.

By the way, there is a perception that Zune was some failure that came and went quickly. But the reality is Zune was produced for 5 years and then MS put its focus on other mobile devices like WIndows Phone. I think its funny Sony fans keep mentioning Zune even though Vita is a failure that Sony barely supports. Sony even renamed the Vita TV to Playstation TV, they want people to forget about Vita.

Sony is cutting losses buy getting out of markets. Thus becoming a less relevant company.

Even if they loose NPD they will keep their worldwide lead and most importantly their profit margin.

Also sony have big exclusives in Q1.. they're playing it smart from their end and presuming X1 wins the holiday in America, they will quickly regain lead following their main releases The Order, BloodBorne and Planetside. Maybe they'll even add fuel to the price and do a temp price cut in february ahead of all the big releases.

Exactly, they are still selling every unit they make and will have a great holiday. It doesn't matter if a media site, blogger or video game forum user whines about an exclusive list of games. Playstation, now has the cool must have image around the globe and their rope a dope technique this year has been great. In 2015, when Sony flexes those studio muscles it's going to be a tough time for MS and Nintendo.

MS really needs H5 to be out of this world as that is the last card to be played for them. QB remains to be seen as it looks good but so did AW and Xbox fans didn't support that title. Hopefully Remedy's next game will have a different result. Imo, it will end up like SO, all hype and then fizzle out like a bottle rocket. Fable is played out, Tomb Raider is timed and well Scalebound is Scalebound. It's Platinum games so it will get it's 500k in sales and they'll be content with that. Gears is the X factor but they won't release that next year and compete with Halo and Spencer says, they need to spread em out.

Me as well based off this thread.

I think if people think consumers go by what is the "trendy" system, I think they're going to be in for a rude awakening and quick. The 360 era showed that people look at value and library when considering a next gen system, not what all the cool kids have setting under their TVs.

If Sony's not careful they could lose their relevence in the US again, and that's not good seeing(like I said before) as most devs are from the west and it's one of the most important markets to have a stronghold on.

ZOMFG! Some of my FBK friends must suffer from chronic diarrhea!!! 

Again, I'm just saying they can do more to slow down X1 sales. There is several obvious things they could do.

But right now profit is very important to Sony so that reduces odds of risk taking.

I don't know...

They sold more in September and October... already have a 300k+ lead in sales... so something right they did.

Nobody knows how November and December sales will be... if they win again the your thread will be pointless.