By using this site, you agree to our Privacy Policy and our Terms of Use. Close

Forums - Sales - Sony’s in Trouble, Not Microsoft

It boils down pretty conveniently to:

Sony is in trouble financially. Microsoft is not.

The Xbox One is in trouble. The Playstation 4 is not.

The rationale that wants to believe the former statement means that the latter statement will become reversed really can't be described as anything other than wish fulfillment, regardless of how in-depth that rationale attempts to dig.



Around the Network

That is misleading. Yes Sony is in more trouble than Microsoft, but Xbox is in more trouble than Playstation.



We'll see how things turn out over the next few years, not that I'll be holding my breath to see it happen.

Sony was able to turn around the PS3 from its fumbled, botched launch, essentially "winning" the generation by finishing the strongest and leveraging that position into a strong lead in the next generation.

There's nothing saying MS can't do the same.



Is there any evidence that Sony's game division is making a profit?

My understanding is that it was worsening Sony's losses: "Sony Corp's Game division made a loss in the full fiscal year as it struggled to get clear of the cost of launching the PlayStation 4." - http://www.gamesindustry.biz/articles/2014-05-14-sonys-game-division-reports-full-year-loss



Well i think they are a little bit late for the news, it has been announce 10 years ago, and i believe until 30 years from know we will hear it again, again, and again. While we enjoy the best console and video games in "Human History" some "hater", "Investor" and "delusion analyst" (i hope they aren't gamer among them.

Well they said " Once you die and able to pass the hardship, you will refuse to die again "



Around the Network

Dear oh dear.

The author says that fanboys need to stop pretending to be business men then goes and does a "first day of business school" take on Sony's situation himself.

Playstation is nowhere near keeping Sony afloat. As a division itself, it's doing very well, but revenue wise, it generates small potatoes in comparison to Sony's financial and insurance arms. Sony Pictures anyone?

In fact, if you look at Sony's Q3 financials, most of their divisions made a modest profit, which was then completely offset by massive losses in its mobile phone division. Even so, those losses are much less than they were in Q3 of the previous year, so in actual fact it looks like Sony may be just starting to turn things around.



WhiteEaglePL said:
I think people need to stop thinking about Sony as mainly Playstation.


Like who?  Sony been around decades before Ps.  No one thanks of Sony as playstation only.... They have many products including popular movies and TV shows. 



cannonballZ said:
So, according to this article and the author's point of view, Xbox One will win simply because MS has more cash.

Yea, we'll see how well that plays out.


I don't really get how that logic works. Regardless of the two companies financial circumstances, they are both in it to maximise profits. MS is successful with or without the Xbox division. Sony is currently relying on PS4 to carry them, you could actually argue that means MS have less reason to try because for Sony it quite literally could be life or death based on the long term performance of PS4.

This can be spun any way you want.



RIP Dad 25/11/51 - 13/12/13. You will be missed but never forgotten.

kowenicki said:
Clueless.

Like the MS article just posted.


Like all of the articles/blog posts, everyone has an opinion.  What is most amazing to me is that so many people can read the same pieces of data and come to such contrasting conclusions.  And then, so many forum posters can simply state that regardless of the writers viewpoint, they are patently right or wrong.

There isn't a correct viewpoint in an ongoing argument.  Even as we have tons of data to support a thorough analysis of the 360 vs. PS3, the conclusions have been drastically different.

Point is, there isn't a right answer.  Just one that you will accept and otheres won't.



It is near the end of the end....

The funny thing about all of this is that Sony aren't in the dire situation that many try to make them out to be, their financial losses are the result of leveling out their accounts, the majority of their divisions are actually profitable, most important to the whole gaming discussion is that Playstation is the top dog once again, in the 3rd generation of home consoles out of 4, no other console manufacturer has had as much success as Sony and the only reason Sony doesn't have a 100% success rate as far as dominance goes is because of them being late to the party last generation.
Not only has PS4 sold more hardware than both of it's competitors (whilst making profit on that hardware), it's also sold more software and if anyone understands the console business they should know that software is what makes the money and matters the most.
This generation also adds huge amounts of money from services like PS+ and potentially PS Now.

PS4 has put the Playstation division into a situation where it's entirely self sufficient and the parent company doesn't have to feed the Playstation department with money from anywhere else in the company.
People like to act as if Sony can't afford to invest in new IPs or make AAA games, but the reality is that a portion of the profits made from software sales can easily be reinvested into the development of future games, a lot of future games.

Said profits from software can also be used to create exclusive agreements with 3rd party publishers to bring even more games to the install base of PS4 and Sony wouldn't need to spend anywhere near the money from their savings as Microsoft or Nintendo will because PS4 has a much bigger install base and is guaranteed to sell more copies of any game that Sony could want on their system.

Another thing to factor into this whole analysis of the situation is that the Playstation Division's financial situation means that they can literally match Microsoft's every move, when it comes to the console's price, they can reduce RRP to a point where the platform is breaking even, not harm the division financially, rather the surge in hardware sales that this will accomplish will actually drive software sales and thus division profit even higher.

This article was ridiculous.