Remember these:

7up

McDonalds

http://treasurebin.blogspot.se/2012/03/five-video-games-that-were-marketing.html

It was even two good games, in Mick & Mack you could do cool sounds, almost as a song.

Developement costs are not as high as they were in the beginning of last gen and for every studio that goes out of business 2 are opening in it's place. The industry is bigger than ever.

can't really disagree with this,but it's pretty obvious.

http://kotaku.com/5328983/wipeout-hd-gets-loading-screen-ads-adds-user-fury And it was removed.

Stick it in free to play games sure, You don't know Jack: the net show already did this 18 years ago. Keep it out of full price games.

If they could just find a way to throw other popular things like TV and sports into the mix. They should also try to come up with some new innovative ways to play games, like without a controller or someting.

Holy shit. We aren't taking enough money directly out of the consumer's pockets. We need to think of more creative ways to charge more for the same games.

Hey guys here's a novel idea what if you don't spend hundreds of millions of dollars making shit, what if you instead spend tens of millions of dollars making good games, I bet you'll make back your investment pretty fast.

Just goes to show MS has no feeling for this industry, they just don't get it.

Maybe publishers should not employ so many full time staff and work more on a contract basis, while I know it's been done before and rarely works well. What I have not seen so often is a publisher have it's own creative director oversee an independent development studio, like Nintendo are doing with smash bro's. This to me should be the norm.

Posting ad in dashboard?

Sports games are perfect for ads, especially if you can stream them. Hey, you'll want to recreate the feel of the actual game, so why not take it up a notch?

Or, you can do what certain Japanese companies do and license your IPs for quality toys, comics/manga and you know, actual shows?