Game Industry Needs More and Better Ways to Make Money, Microsoft Says

[SvennoJ]

Ka-pi96 said:

MoHasanie said:

Ka-pi96 said:
Product placement! Do it!

Micro transactions are bad, but I would have no problem using Pepsi's or something in games as healing item instead of generic stuff like 'potions'.

That's a great idea! They do it a little now but there is still potential for so much more. Another thing to do is to put adverts instead of loading screens. 

it seems we think alike. I'm quite surprised games don't already do this. Especially games with long loading times, or it could even be done during matchmaking in multiplayer!

http://kotaku.com/5328983/wipeout-hd-gets-loading-screen-ads-adds-user-fury And it was removed.

Stick it in free to play games sure, You don't know Jack: the net show already did this 18 years ago. Keep it out of full price games.