Sports games are perfect for ads, especially if you can stream them. Hey, you'll want to recreate the feel of the actual game, so why not take it up a notch?
Or, you can do what certain Japanese companies do and license your IPs for quality toys, comics/manga and you know, actual shows?

I WON A BET AGAINST AZUREN! WOOOOOOOOOOAAAAAAAAHHHHHHHHHHHHHHHHHHH
:3







