Your mistake is thinking that developers are trying to appeal as many people because the market has grown when actually, most devs love that big market because that means that there will always be someone who will like their game. Your Dark Souls example fits this perfectly.
But the truth is that publishers (not devs) try to appeal to as many consumers as possible because game development and specially marketing has become a lot more expensive. And it's because of that, that if the market shrinks publishers will force devs to make games that appeal to the vast majority of consumers, not the other way around.
Big market => room for everybody # small(er) market => someone will have to leave
Please excuse my bad English.
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