Smear-Gel said:
Gimmick is used to downplay or dismiss innovation, changes or formulas people dislike. Kinect, Gamepad, and half the modern Zeldas the nostalgic Zelda fans hate are all called "gimmicks" or "filled with gimmicks."
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You're correct in the fact that the word gimmick is scrutinized and has negative connotations in most contexts. It's a lot like the word linear in that sense. However, like liear, there's nothing wrong with gimmicks. Mario Kart has gimmicks in every game in the series after 64 and every one of those gimmicks are fantastic.
There's nothing wrong with the word itself, it's how it's been dragged through the mud just like the word linear, an effect of gamers clamoring for everything to be open world.