Isn't the movie itself more offending than any product placement could be?

The average movie-goer doesn't care. It's free advertising for them.

i'm still don't see it.

NCIS LA and Hawai 5-0 have lots of episodes where they talk about MS products, ain't just there in the background, they talk about it. a very obvious HIMYM episode had so much MS products that is was obvious it was a MS marketing buy out... there are so much iphones in TV shows. i'm sure apple pays some of them.

its smart business to mix and promote your products in productions (games, movies, tv shows, etc) as long as there are no added lines in the script to mention it. how stupid would be if he had lots of electronics and none were from sony? sure people like that does exist, but the other way around exist too.

the writer was trying to take it out of proportion because it is not in your face and does not break immersion IMO.

Well, the products have to be from any company and if they are all from Sony or from Sony/HP/Dell wouldn't change that they have a logo on them.

As long as he doesn't have stuff like a lawn mower in his room which doesn't make sense there, everything is fine.

Its not like they're thrown in your face, the only one I notices was the laptop before I scrolled down to the next pic. 

This can't be serious right? It's nothing new and it's been done a lot worse on many occasions. Seems more like a problem that it's Sony products than anything else.

That amount of product placement (and no close-ups of the products) is totally okay.

If they want to really make their point of annoying "in your face" Sony product placement, they should denounce the smurf-movies:

Vaio-Laptops, Xperia phones and tablets, Blu-ray banners... The Smurfs even carry a Sony tablet around for a good part of the second movie!

I only noticed because I always look out for Sony products in Sony films and TV

But it only makes sense to provide Sony products for the shoot if it's made by Sony. Would you rather more Apple products or Apple products with stickers over the Apple logo?

Or the fake Microsoft laptops with the Windows logo on the back, or the Windows tablets everywhere (or the product placement in the NFL of all places!)

But my favourite scene was in Times Square, in the background you could see billboards advertising the Z2 phone and tablet, blu-ray and even PlayStation. Somewhat ironically, there was also the Disney logo (who own Marvel films)

But we should all be looking forward to the appearance of the Z1 Compact on "Made in Chelsea." That is actually product placement!

Man of steel? That movie showed nokia phones just for the sake of showing nokia.

That being said TASM 2 isn't too bad. Skyfall was worse for it. One scene had about 20 Vaios.