Xbone with titanfall now at £349 at asda (walmart).
http://direct.asda.com/Xbox_One_Titanfall/003736104,default,pd.html
Strangely other bundles aren't as cheap so possibly Titanfall demand hasn't been as great as expected over here and there is too much titanfall bundle stock about.
This makes the xbox one now cheaper than ps4. I think at best you'd get a ps4 at £330 without game if you can find stock at that price.
It's clear Microsoft is much more aggressive about marketing and is proactive with regards trying to claw back market share. I strongly suspect the xbox one will be available for chistmas sub £300 with game. We aren't far from it now to be honest.
I think ps4 will have its first price reduction for christmas, probably £299 over here assuming the stock problems are gone and they have ample stock to promote the console for christmas.
That will probably mean a £299 price for xbone with game is still unrealistic. It would need to be £249 with game in order to be competitive.
Xbox one is almost in a japanese xbox situation in mainland Europe. It's seen as a utter failure and that perception of failure means even less people want to buy it.
I went in a game retailer yesterday, only an independant store. The only console setup for customers to try was the ps4. There were a few xbone games about but its clear walking into that store which console was being pushed and this is in the UK where the xbone situation is better. You wonder what is happening in stores across mainland Europe. Looking at those xbone figures, do most of them even stock xbox one's?