By using this site, you agree to our Privacy Policy and our Terms of Use. Close

Forums - Microsoft - Microsoft 2014 Super Bowl Commercial: Empowering

Machiavellian on 02 February 2014
ganoncrotch said:
MoHasanie said:
ganoncrotch said:
MoHasanie said:
$8 million for that! :0 :0 They were hardly promoting their own products.


Really? I don't see how Rockets into space and Robot leg replacement isn't something on every household shopping list? I guess it is more a reminder that microsoft have software which is probably in pretty much most things you'll use from day to day and for people to remember their importance. Heck the self service checkouts at our Tesco store run a modified windowsXP OS, couldn't live without it.

True, but I mean $8 million is A LOT! They had a whole minute and could have used that to promote Surface, windows 8 mobile/tablet, xbox, office and anything else. 

8million is nothing really for Microsofts advertising department tho, they dropped close to half a billion advertising Kinect on the 360

Correction, MS budgeted 500 million which is not the same as spending.



Around the Network
Wh1pL4shL1ve_007 on 02 February 2014

Damn...

That commercial pretty much summed up the GOOD side of our technology today.



Yay!!!

jlmurph2 on 03 February 2014
JoeTheBro said:
Should have used kinect v2.


There isn't an official Kinect 2.0 for Windows yet, so hospitals haven't fully utilized it yet like the 1st one that's been out for 3 years.



Chris Hu on 03 February 2014

It was one of the better commercials during the Super Bowl. I also liked the one for the Maserati Ghibli III even though the car was barely in it.



JoeTheBro on 03 February 2014
jlmurph2 said:
JoeTheBro said:
Should have used kinect v2.


There isn't an official Kinect 2.0 for Windows yet, so hospitals haven't fully utilized it yet like the 1st one that's been out for 3 years.

It's an ad. They could stretch the truth and promote the new product. Really the only downside is kinect v1 is better known and recognized at the moment.



Links

Around the Network
jlmurph2 on 03 February 2014
JoeTheBro said:
jlmurph2 said:
JoeTheBro said:
Should have used kinect v2.


There isn't an official Kinect 2.0 for Windows yet, so hospitals haven't fully utilized it yet like the 1st one that's been out for 3 years.

It's an ad. They could stretch the truth and promote the new product. Really the only downside is kinect v1 is better known and recognized at the moment.


Then people would just bash MS for stretching the truth and promoting a new product.



Ganoncrotch on 03 February 2014
Machiavellian said:
ganoncrotch said:
MoHasanie said:
ganoncrotch said:
MoHasanie said:
$8 million for that! :0 :0 They were hardly promoting their own products.


Really? I don't see how Rockets into space and Robot leg replacement isn't something on every household shopping list? I guess it is more a reminder that microsoft have software which is probably in pretty much most things you'll use from day to day and for people to remember their importance. Heck the self service checkouts at our Tesco store run a modified windowsXP OS, couldn't live without it.

True, but I mean $8 million is A LOT! They had a whole minute and could have used that to promote Surface, windows 8 mobile/tablet, xbox, office and anything else. 

8million is nothing really for Microsofts advertising department tho, they dropped close to half a billion advertising Kinect on the 360

Correction, MS budgeted 500 million which is not the same as spending.

You corrected me saying it was Close to half a billion by saying it was a budgeted 500million? You reckon that budgeted 500million would have ended up being close to half a billion? Or do you think Microsoft do not know how much advertising costs to be capable of budgeting in the right ball park of what is needed?



Why not check me out on youtube and help me on the way to 2k subs over at www.youtube.com/stormcloudlive

mibuokami on 03 February 2014

I really enjoy that ad, well executed and very sweet. Although I have to agree with a couple of posters here. If I wasn't told via the OP, I would not have realize this was a MS ad until the very end.




Machiavellian on 03 February 2014
ganoncrotch said:
Machiavellian said:
ganoncrotch said:
MoHasanie said:
ganoncrotch said:
MoHasanie said:
$8 million for that! :0 :0 They were hardly promoting their own products.


Really? I don't see how Rockets into space and Robot leg replacement isn't something on every household shopping list? I guess it is more a reminder that microsoft have software which is probably in pretty much most things you'll use from day to day and for people to remember their importance. Heck the self service checkouts at our Tesco store run a modified windowsXP OS, couldn't live without it.

True, but I mean $8 million is A LOT! They had a whole minute and could have used that to promote Surface, windows 8 mobile/tablet, xbox, office and anything else. 

8million is nothing really for Microsofts advertising department tho, they dropped close to half a billion advertising Kinect on the 360

Correction, MS budgeted 500 million which is not the same as spending.

You corrected me saying it was Close to half a billion by saying it was a budgeted 500million? You reckon that budgeted 500million would have ended up being close to half a billion? Or do you think Microsoft do not know how much advertising costs to be capable of budgeting in the right ball park of what is needed?

A budget does not mean that the company actually spends it.  Companies make budgets all the time and its better to come under budget then of course go over.  No one really knows how much money MS actually spent but they have to forcast a number to make sure they have the funds avaliable to pay it.  Working for big corporations like I have, we are always asked to come under budget as much as possible so it look good on the books.



DirtyP2002 on 03 February 2014
MoHasanie said:
$8 million for that! :0 :0 They were hardly promoting their own products.


http://bit.ly/1nHbfsV



Imagine not having GamePass on your console...