ganoncrotch said:
Machiavellian said:
ganoncrotch said:
MoHasanie said:
ganoncrotch said:
MoHasanie said:
$8 million for that! :0 :0 They were hardly promoting their own products. |
Really? I don't see how Rockets into space and Robot leg replacement isn't something on every household shopping list? I guess it is more a reminder that microsoft have software which is probably in pretty much most things you'll use from day to day and for people to remember their importance. Heck the self service checkouts at our Tesco store run a modified windowsXP OS, couldn't live without it.
|
True, but I mean $8 million is A LOT! They had a whole minute and could have used that to promote Surface, windows 8 mobile/tablet, xbox, office and anything else.
|
8million is nothing really for Microsofts advertising department tho, they dropped close to half a billion advertising Kinect on the 360
|
Correction, MS budgeted 500 million which is not the same as spending.
|
You corrected me saying it was Close to half a billion by saying it was a budgeted 500million? You reckon that budgeted 500million would have ended up being close to half a billion? Or do you think Microsoft do not know how much advertising costs to be capable of budgeting in the right ball park of what is needed?
|
A budget does not mean that the company actually spends it. Companies make budgets all the time and its better to come under budget then of course go over. No one really knows how much money MS actually spent but they have to forcast a number to make sure they have the funds avaliable to pay it. Working for big corporations like I have, we are always asked to come under budget as much as possible so it look good on the books.
