Technology has taken us places we've only dreamed, empowering us to make the impossible possible. Celebrate the people using Microsoft technology to break barriers and inspire us all.

http://www.youtube.com/watch?v=qaOvHKG0Tio

are they suggesting you can use Kinect v1.0 as an aid for surgery when it's almost harder than actual surgery to point to a stage to select in child of eden with it? :D

$8 million for that! :0 :0 They were hardly promoting their own products.

Really? I don't see how Rockets into space and Robot leg replacement isn't something on every household shopping list? I guess it is more a reminder that microsoft have software which is probably in pretty much most things you'll use from day to day and for people to remember their importance. Heck the self service checkouts at our Tesco store run a modified windowsXP OS, couldn't live without it.

True, but I mean $8 million is A LOT! They had a whole minute and could have used that to promote Surface, windows 8 mobile/tablet, xbox, office and anything else. 

Keep on talking about the commercial fellas.

Well sometimes promoting the company itself, is more effective than promoting a product and I think MS did right with this one.

8million is nothing really for Microsofts advertising department tho, they dropped close to half a billion advertising Kinect on the 360

Aye it wasn't meant to sell you a product really just raise awareness of the things that the name Microsoft is envolved with I'm sure there isn't many familys who haven't been touched by Cancer at all so that portion will add a + to any Microsoft product over it's competing product in the back of your mind.

They were not promoting their products. The point of this commercial was to promote the Microsoft brand. The commercial is intended to have people associate microsoft with technology for the better. To give microsoft an image of good. Brand perception is the highest and most important part of the consumer business industry