My sister owned a SNES and I wanted something of my own so I got a Genesis.
Genesis games weren't as fun as the SNES games (nothing like Mario Kart and DKC), so I switched back to Nintendo with the N64. Got a PS1 too because why not? Was Nintendo/Sony for 2 gens.
PS1 broke in 2001 after 5 years of solid use, so I bought a PS2. It broke after 6 years, and because both of my Playstations broke at the end of the gen (forcing me to buy another console, or upgrade), I bought a 360 in spite of Sony. Plus the PS3 was $600 at the time, and 360 had Gears of War and the then exclusive Lost Planet.
Not going to bother typing the hell I went through with my 360. Basically I sent it in 11 times, had it replaced with broken consoles, and had a shit experience with MS customer service (which pretty much told me to f*** off when my steering wheel broke), but.... I never had to buy a second console because I bought an extended warrenty at Best Buy
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Going back to WiiU/PS4 because those 2 gens I was Nintendo/Sony, were perfect.
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As for Handhelds, I've always been Nintendo, but I did get a PSP after Gran Turismo and I do like it as a secondary handheld. I will get a Vita when it gets some good exclusives (like a Gran Turismo), I don't really care about PSX or PS3 games on the go (my PSP plays PSX so
).
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I've also been meh with Sega. I own a Genesis/CD/Dreamcast, and plan to buy a Saturn, but they were always that "other" console which I had. They had some great games, but nothing too crazy. If they were still around, I'd likely still buy a new Sega as well.
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Summary: Reliability concerns steer me away, and fun multiplayer (local), and interesting single player draws me in.