Maybe. Bad for them too as most consumers are not as "loyal" as many think.

Maybe not every advantage but certainly the most significant ones, to be fair they didn't really gain any huge disadvantages though, other than price.

I'm getting a strange sense of deja vu, like I had a similar discussion a couple years back, and some of the posts in this thread make it even more interesting.

Gee golly, another swing and a miss. Also, you have people around you reading this thread with you? That's bizarre.

Link 1 even confirms exactly what I just told you. There is no "Xbox division". Hell, earlier in this thread you listed Windows Phones as one of MS's failures. Your own link tells you Windows Phones is in the same division as Xbox and the analyst speculates MS would be losing money in that division without royalties. Do you really need someone to connect the dots for you?

That's not even mentioning the fact that all 3 links you posted are nothing but guesswork and speculation (2 from the same analyst). Allow me to help you out some more. We know Xbox is in a division with products that lose money. We know there are rumors that MS will sell the Xbox brand. We know MS makes truckloads of cash from Android royalties. Of course what we don't know, is what that has to do the topic at hand. Sony lost billions this last gen. I guess they don't know shit about the game market?

Xbox controller is no push over, This is clearly opinion. I can't stand Sony controllers.

The DS4 fixed all the issues with the PS3 controller. Much better for shooters and racers. Essentially the perfect controller if you're into Playstation gaming with the analogs being where they are placed (which I've been using for over a decade now so I am kind of used to it). The Xbox One controller fixed the directional pad for fighters, but the Trigger and bumpers are too close together. Because of that personally I believe the DS4 wins, but the Xbox One controller feels great regardless. I love that curving boomerang feel. You can't go wrong with the controllers this gen on any console. I say the Wii U has the worst controller in terms to ergonomics this gen. The pro that is. Feels weird after you hold the DS4 and the Xbone controller.

No one is going to take you seriously with that stupid name

Yes, I agree. But exclusive doesn't mean good or excellent. Yes, there were great exclusives in the past and I am not doubting the hype for ND will get lower with PS4 but really, just being an exclusive doesn't tell you anything about quality.

True, but when people judge first party quality from both guess who 9/10 wins out? Not subjectively speaking. Sony has a much high list of high rated exclusives and yes the exclusive list is higher which causes a more varied fail/success rate. Microsofts most successful games are either Forza, Halo, Fable and then someone elses games. Being that Sony has the advantage in sales now the sales will be higher this gen than last gen for sure on exclusives. Microsofts exclusives will sell well as well but Sonys will experience a boost. Hell Killzone even sold very well compared to the other launch titles. Killzone and Rising were both the top two AAA launch titles. Killer Instinct wasnt AAA but its a big game for me so i'll try to keep my bias out of it.

You can't stand Sony period. But the controler advantage depend on the user so can't be listed (I like DS3). but x360 controler being better than DS3 for a great number of people i agree.

And Sony burned all the money they made with PS1 and 2 combined with the PS3, you do realize that Sony make significant loss across the last +10 years and that they was quite close to bankruptcy? You do realize that Sonys major Investors Daniel Loeb wanted the same thing multipletimes from Sony like some want from Microsoft now? You do realize that opposed to Sony Microsoft makes every  year a huge profit and the Xbox 360 opposed to the ps3 made too a huge profit the last years?