bananaking21 said:
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marketing rights. MS isn't allowed to show off content they don't own without "express written concent" or there is at least a potential to have a lawsuit. MS obviously got permission for start trek into darkness from the copyright owner and therefore they can use that material. since it is probably a fair amount of work to get express written concent they are likely to reuse the same content over and over again rather than go through the process to get a variety of other content.
..besides, star trek is awesome.