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Forums - Sony - Sony May Gross About $100 Per Console, Teardown Shows

Puppyroach on 17 November 2013

Didn´t sony already confirm that they will make a small loss initially but that it won´t be anywhere close to PS3? I believe I read it somewhere.



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naruball on 17 November 2013
S.Peelman said:
kumagawa said:

iSuppli and other analysts put the BoM cost of the PS3 at (~$840 for 60GB /$805 for 20GB) from November 2006, which means Sony is losing as much as $240 on each unit.

Poor Sony. If they lost $240 on my PS3 60GB console, they've never ever made a profit off of me this entire generation. I don't have enough 1st party games to cover that amount of money, no PS+, just one extra controller and no other accessoiries whatsoever. I also never replaced it with a Slim (because it never broke). Puts things into perspective, how on Earth they could've greenlit this is beyond me.

Even worse, there are people who buy consoles, break them and post the video on youtube. Or use it as a blu-ray player. Or use its parts for a super computer (didn't the us army buy thousands of units?). Sony must be aware of that. They are also aware that there are millions of hardcore fans who buy many games they never even get around playing. They're still not enough, but they did help the company from going bankrupt.



naruball on 17 November 2013
Nem said:
outlawauron said:
Fusioncode said:
They didn't factor in other costs like overhead or the retailer's cut. The extra expenses could balloon the cost to over $400.

Retailers make nothing on hardware.


Oh they definitly do. At least in europe.

I had a friend during uni days that worked at a major retailer in Portugal and they would count PS3 sales very highly. It was a great day when they sold 3 in one day (on the store she worked in). So yeah... not only they make money, as they make alot.

Yup. Still remember the saleman's excitement/enthusiasm when I bought my ps3 slim in 2009 at HMV. It was an exclusive bundle with Batman (Asylum?).



outlawauron on 17 November 2013
Nem said:
outlawauron said:
Fusioncode said:
They didn't factor in other costs like overhead or the retailer's cut. The extra expenses could balloon the cost to over $400.

Retailers make nothing on hardware.


Oh they definitly do. At least in europe.

I had a friend during uni days that worked at a major retailer in Portugal and they would count PS3 sales very highly. It was a great day when they sold 3 in one day (on the store she worked in). So yeah... not only they make money, as they make alot.

I'm talking about Murica. The region where we're making cost breakdown comparison.



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Alby_da_Wolf on 17 November 2013

After reading the various opinions and points, I quite think that they could possibly lose a few $ in USA and earn a few € in EU initially. Not a $100 profit, but light years better than PS3's initial situation. This is also coherent with the prudent performance leap from 7th gen and after so many year from its launch and with the prudent design choice of basically making a streamlined PC with a few well aimed customizations.



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