Sony May Gross About $100 Per Console, Teardown Shows

[naruball]

Nem said:

outlawauron said:

Fusioncode said:
They didn't factor in other costs like overhead or the retailer's cut. The extra expenses could balloon the cost to over $400.

Retailers make nothing on hardware.

Oh they definitly do. At least in europe.

I had a friend during uni days that worked at a major retailer in Portugal and they would count PS3 sales very highly. It was a great day when they sold 3 in one day (on the store she worked in). So yeah... not only they make money, as they make alot.

Yup. Still remember the saleman's excitement/enthusiasm when I bought my ps3 slim in 2009 at HMV. It was an exclusive bundle with Batman (Asylum?).