Microsoft has hired TV presenter Jonathan Ross to work on Xbox.

Gamer Ross joins Microsoft Studios as an executive producer working with a number of Xbox teams in the UK, including Fable developer Lionhead and Kinect Sports developer Rare.

Microsoft is yet to announce what Ross is working on specifically, but at an event last night in London executive Phil Harrison said the chat show host was hired to help "change our thinking".

"We wanted to bring in new talent that would challenge the way we build games and the way we think about what an audience is and what is entertainment," he said.

"We want to broaden the concept of gaming to maybe blur the distinctions about what is a traditional game and what is a traditional television programme and what is traditional linear media.

Watch the interview - http://www.eurogamer.net/articles/2013-10-29-microsoft-hires-jonathan-ross-to-work-on-xbox

Bit of a strange one - love Ross's shows and as a film critic he's fun and has a keen eye. Not sure how much he'll bring to video games but definitely interested to see what kind of effect he'll have.

Hire someone in the public eye just because it'll bring publicity.

This is weird, he's a comic fan too, when shall I expect DC to hire him to write a comic?

Another huge XB1 exclusive

This was covered yesterday, we pretty much all realise this is PR, in the same way as will.i.am being hired by Intel

I mistook him for "Johathan Blow". On the other hand Johathan Ross has a small team that develops games for ios. Might be another AAA exclusive for Xbox One.

No idea know that is.

He is a british TV presenter or rather he host a show for celebs. He was very popular on the bbc but since then his show has moved to a different channel and he has lost some popularity. Actually the show has been cancelled.

No it hasnt been cancelled, its been extended for 2 more series' into 2014...

as much as i understood it he is even a game developer who could really work on something so not sure how this is comparable. 

and if it is only that he will integrate kinect 2 in his show to do some stuff with it from time to time...