Square Enix recently called in emergency meeting, apparently:
Square Enix's CEO: “We Must Reform With Urgency”, explains his plan excerpt:
“The business model is at a turning-point,” starts Matsuda. “Up until now, the profit of home-console games have been decided by price x number [sold]. Development and and sales were divided, and the game developers only needed to concentrate on their work. That’s where the strengths of our company laid within.”
“At the very beginning, the game business started out with ‘how can we get people to insert coins’. Afterwards, consoles became popular, and our company grew as game design and billing [methods] were divided,” Matsuda continues. “Presently, online games are prosperous, which again, has the theme of ‘how can we charge the people,’ as developers and sales have become inseparable. And the devices they can be played on has spread vastly. It’s truly a paradigm shift.”
“Past gaming generation changes took roughly three to five years. Nowadays, released titles are updated every day, and it only takes about three months for a situation to completely change. In order to react with such speed, it is urgent for development and sales to be unified as one.”
“In fact, one of the factors of the final deficit is the delay from the development to release,” Matsuda elaborated. “Such time-lag means a decrease of contact frequency with the players. It is necessary for us to set up a system that allows us to meet the demands of our customers in a more timely manner. We can’t just have a year of leniency. We must reform with urgency.”
Its happening.