They're obviously exploiting things like additional accounts created for girlfriends, moms paying for kid's LIVE subscription, and of course, all the guys pretending to be girls on the internet.

I've got at least 3 female accounts on mine, wondering how they're counting that.

Mums credit card, not actual gamers. Ffs ms your not fooling anybody.

40% female gamers would mean,40% of all games female related/compatibel

the game line up would look more like the one from nintendo than one from "standard fps"-even the sony line up has more to offer for non-standard-core gamers.
And about the kinect games?there is no game that is close to reference,milestone or hype-that's nothing to really get a 40% female audience.

They keep telling me they fuck my mom with their 12years old voice

I thought the xbox live population consisted mostly of prepubescent kids.