Eh, I could see them losing money on ZombiU but not a lot. The game was a Zombie game, those aren't exactly taxing to make, unless they blew most of their cash on the environments which one would doubt would be the case.

Honestly, they probably should have dropped a few actual commercials to show case the game but that is pretty much on Ubisoft and Nintendo for not really pushing it more which is a shame as it is probably the best original retail Wii U game in terms of using the Gamepad.

$10 for an optical disc? Where on Earth are you getting your numbers from? Mass production of a disc with packaging will cost no more than $1, and that's on the expensive side.

Seriously, it's all in the link given to you earlier. Unless you can provide better links and sources, approximately $16 is the most accurate value we have (as to how much revenue publishers get from a $60 game).

In case you want to read:

http://uk.ign.com/articles/2006/05/06/the-economics-of-game-publishing

It's actually closer to $20.  I've spoken to many publishers through the years and $20 seems to be about the averge rate.  Granted it can indeed fluctuate by several dollars depending on far too many variables to list here.

Important word is approximately

I figured it varied quite a bit and publishers may have negotiated better positions since that article was written fairly early in the gen.

Funny it's still selling for 59.99 here... and apparently moving.. since local shops keep ordering it... along with a lot of Launch Titles for the Wii U.. actually the only game close to bargain bin is 007 Legends.. at about 29.99... so I am not entirely sure if it is bargain bin everywhere... so some of those copies have to be making them some money..  I am not sure what to think of this.. 

they wouldnt, not Ubi, some people just cant accept that something they liked might not have done as well as they like.

probably not selling as fast as they wanted.

oh aome on, the game is cheap as fuck
it looks like a polished Wii game, doubt it cost more than 10m, not even close

Currently vacationing in Colorado, and stopped by the local Gamestop to browse. Saw a single ZombiU on the shelf for $30 used, and asked the guy at the counter if they had any new stock of it in the back. He said they had plenty, but it'd been more than 3 months since they last sold one.

Wouldn't surprise me that other retailers are cutting prices...

It's full price at retail.  Amazon does whatever they want.