MEGATON.
Early DLC. Exclusive content. Most likely in the same vein as COD early DLC.
I think a lot of Xbox fans will try to downplay this, but its a huge steal for Sony. Who ever wouldve thought the creators of Halo would be developing for PlayStation again AND giving it exclusive preferential treatment.
Activision/Bungie/Sony are going to advertise the hell out of this game. DESTINY will be the new Halo.