You can't run a business on 10%

However that is why GameStop came out and said 70% of their profits come from new games (possible also hardware).

What do you think their profit margin is on a new game?

I've no idea to be honest, with so many hands in that pot, it can't be too excessive.

Gamestop now currently down 9.1%

Retail profit margin on new games is between 40% and 50% . It's going to depend on the size of the business and the size of their orders

It's not that hard to compute.

Do you think those retailers offering 20$ off for pre-order are selling at a loss ? Nope... They still make a profit which means that 60$ game they sold you for 40$ cost them less than 40$, seeing how in most retail business it is 50% I will assume it is the same for games...

Hardware is the exception ( and only consoles), they get their 50% on accessories..

Currently down 9.28% O_o

How can anyone defend this anti consumer policy?

i thought you are a nintendo bear :P not boy

Please understand...

We should have a Gamestop stocks thread. It has now hit 10%.

Understand what?

I really don't know where the idea that "developers are holy creatures devoid of blame who are being exploited by evil used game stores like GameStop, ebay, and your local mom&pop shops." Developers, like anyone else in this industry, are out to make money just like everyone else. It is great that they provide us with a product we love, but we already support them with game sales as it is.

The fact that some people are welcoming these anti-consumer used game schemes is disturbing. I can't see any upside of this new pre-owned games model for customers.