sounds good

Ok, no discs, all fine and dandy.
Digital only games arn't new. full releases, watch i.e. wii U, 3ds, prob. 360/PS3 too? (was a while since i played on em' so i don't remember)

The change here is i cannot lend a game from a friend, i have to buy it upfront, or.. he has to come to my house and login with his account (making him unable to play anywhere else i'm sure), then play it on his profile  and.. if i decide to buy it, i won't keep my progress since it is tied to his profile.. < that makes it f*cking painfull to try stuff.
yeah, sure, you can argue that 'this is like steam' but the thing steam wins on is PC modding & dirt-cheap gaming.
If you allow people to re-sell their games.. how the hell can you do a i.e. 75% sale (that is not uncommon on steam) and then, when the sale ends, enable the user to sell that discounted offer to someone else? Or are they going to restrict what you are able to re-sell? (= things i would like to lend someone instead)

Sure, i might 'be smoking' but are you not at all concerned about any of these points?
and if a game decides to use those cloud features (azure), always online required even for the single player if they do it.. just makes me cringe a bit.

Wait a minute if I buy a game lets say Halo 5 and register via my account and want my brother on the same Xbox to be able to play it without signing into my account would it be possible without paying the fee?

If NO I am done with the Xbox because seriously that would be the most stupid thing ever when you are releasing a game console which is used by multiple persons in one household

That's exactly what this article says you will be able to do.

Essentially Xbox live membership per console, so you, your brother, your sister can all create accounts and use this console with your individual accounts while paying only 1 subscription.

This is good news. Really good news. All they need to do is keep the price as it is.

Not being able to lend games to friends is a downside for sure, even though it doesn't impact me in any way.

However it's just the nature of this whole ecosystem/digital distribution/DRM business. When you buy Angry Birds on your iPad, you can't lend it to a friend on his iPad. 

I really don't see it as all bad at all. On top of benefits I listed above, implementing this DRM will lead to better places down the road. Things like online game rentals, all you can play passes will become available... Also, money from sales on next gen games will be going to the publishers rather than ebay merchants and Gamestop. They will be able to pass the savings down to the end user as well.

Sounds great. Using guests and temporary profiles has always been a minor pain in split screen and system link games.

how is this news? u can have multiple user accounts on 360

Well if that is the case then I am a bit more optimistic. I understood the statement as having a family gold subscription that only is a subscription and nothing more

Yes, but you have to pay for each account's subscription. Now you'll only need to pay once.