I'm not saying as a fan I like it, but I just looking at it from a pure, cold business perspective. 

Really unless you have a industry shaking third party megaton type announcement or some new hardware or new industry shaking game IP to show, E3 is really just a pep rally for your own group of fans to get them excited.

And Nintendo Direct does the whole "Nintendo fan pep rally" thing for a fraction of the cost. You don't need to book the Nokia Theater to get the same impact with the same audience.

Again though I'm not saying I agree with this decision, just looking at it from a cost management POV, unless you have a game changing announcement, then E3 is really just a really expensive party for people who were already going to buy your product most likely anyway.

There's nothing Nintendo can show at E3 that's going to make someone cancel their PS4/720 pre-order, no matter how many Mario or Zelda games they show. Nintendo doesn't make games like Halo or Uncharted and third parties aren't willing to help Nintendo in any significant way that would tip the scales in their favor. So why bother trying to wow that PS/XBox audience with a big stage show? The press members that don't like Nintendo aren't going to change their mind either way too. Nintendo fans may be upset, but once they see the games they love so much, they'll forget about it and get excited.

You don't think the media watch the directs? and as was stated by another user: we watch the E3 by a live stream an so are the ND. the people who watches those things on the internet will watch on the same way. And besides, nintendo will be showcasing their games at E3.

The problem with this is the public at large doesn't know about ND, gamers do.

No. E3 brings the media at large and the gaming community/media into the unveiling. Nintendo DIrect is a private affair that only people who subscribe to Nintendo tend to watch or Nintendo passers, which is still small. They've never done more than 1 million+. Even if the gaming media linked everyone to a Nintendo direct the hit would most likely go back to the Youtube page. The only people unaccounted for would be the people who just read the article, and the chances are higher that the majority of the people who read the reports mainly are gamers and went to see the noise was all about. To put Nintendo Direct and E3 conferences on the same level is rather foolish.

doesn't change the fact nintendo will still be at E3 and the ones who would watch their conference will watch the directs. in the end we'll have E3 time + direct time wich means more time for games to be showngames so what's the difference? Is the hate so big that even the way nintendo reveals their games will be hated now?

Some industry insight for you,
when you've released a console that needs to be supported by gamers your best tool is social media and online news outlets (gaming sites), releasing information at E3 is more than just about the people tuning in over the net in excitement, its also about the media blitz that follows each primary conference, news from smaller events at E3 usually gets washed away under the tide of news from the big events and thats exactly whats going to happen to nintendo this year, they'll have their little shindigs, nintendo groupies (the really deaperate ones) will trawl the net for news and spread all the tidbits they can between other nintendo fans in their own little world while everyone else will be seeing mass thread creationa about sony/microsoft hardware, games, services, pricing, speculation and so on, the international games media will be no different, nintendo-specific sites will obviously carry any news they can, but nintendo newa on multiplatform sites is going to drown.

it was an extremely poor descision by nintendo to drop their e3 slot in favor of smaller ones, in a long line of bad nintendo descisions the past year, and i do beleieve theyre going to feel the ramifications of that choice after E3.

Without a major conference they are no better than a Capcom. Half the reason Activision (of all the huge publishers) doesn't have a conference is because Microsoft have been showing off their top games for most of the gen. Its mostly Microsoft though this gen with Guitar Hero and COD. Sony unveiled Destiny at their showing even though we all knew it was coming.

I can somewhat understand why they would skip the traditional e3 presentation, but part of me feels like they are waving the white flag in regards to e3. They aren't even going to try to compete directly with sony and ms. Theres no way nin direct reaches a broader audience/exposure then e3 either.

To make such a stupid move and have people defend it is insane. E3 made the Wii, Kinect and many more..........

I agree, E3 is a huge event and it gets not only gaming media covering it, but the regular media as well. Newspaper articles get written about the big events, it might even feature on the nightly news shows. This happened with the PS4 reveal event, and a large number of people knew about it within days. In other words, the word gets out to average people when they turn on the TV and watch news, or pick up their newspaper. People who normally wouldn't be following gaming news sites on the internet will see these stories about the new PlayStation and new Xbox, and know about them. They'll think "wow! those PlayStation 4 features look impressive!" and "really? the new Xbox does all that!?" and some will become interested in buying it, or at least looking into some more information.

Nintendo Directs and small events are nice for gamers and fans who follow that kind of stuff. But it doesn't make the mainstream media, and that kind of coverage is invaluable in propogating information about a device beyond the core fanbases, just like TV or sporting event advertisements. Core gamers like to think that we are legion, but we are far from it.