Molyneux spoke to The Verge at a Sony event in New York City where he'd invited the press to compare Sony's newest TVs, headphones, and cameras to similar products from competitors — an event designed to highlight what Molyneux called his "utter confidence" in his product lineup. Still, the questions about why consumers would buy 4K TVs remained, especially around the upcoming download service.

And while Sony appears to be moving towards a summer launch for the service, It appears the company still has some work to do in making the 4K download service a realistic option for regular consumers. Molyneux said that typical 4K movies would be "100 gigabytes and plus" depending on length, and added that file size and average broadband speeds are "challenges that we have to work through... we've got some very good ideas that will make that a comfortable consumer experience." That sounds like overnight downloading of huge files, which Sony already does for PS3 games — and Sony CEO Kaz Hirai called adjusting to long download times "a journey" for consumers when we asked him about it at CES. Molyneux did say that work on improved compression for smaller files was "in active progress," but it seems the first generation of 4K products will involve huge files.

"The whole world is moving more and more to download."

Even still, Molyneux was bullish about the future of online delivery for 4K — he said that he's personally heading up the download service project, and added that while he was "not discounting" physical 4K distribution on Blu-ray or other media, "the whole world is moving more and more to download." Asked about the potential for 4K on Blu-ray discs, he noted that "there has been some progress" on a new industry standard, "but there's no conclusion, and I have to let that forum do their work."

http://www.theverge.com/2013/2/28/4040932/sony-4k-movie-service-will-work-with-ps4-require-100gb-plus-downloads

And video: http://www.theverge.com/2013/2/28/4040932/sony-4k-movie-service-will-work-with-ps4-require-100gb-plus-downloads#ooid=40dWhxOTpD4zstTtbl83vr9JRfGLaJ7S

I am glad that you began this post with "molyneux". It warned me to pour myself a drink and get comfortable for the ensuing entertainment.

EDIT: You changed it! This was not supposed to be some sort of shaming thing. Unless your name is Peter Molyneux. He deserves all the Brandy (shame) he can drink (piss).

I think it calls for a nice Brandy. 

What would you recomend?

Courvoisier XO is nice, but it's really diminishing returns after VSOP. Much like all this shaders and DX11 stuff.

By now, 4k-streaming is nonsense - it will not be realtime and will take a long time before you can watch or the quality will be crap. It will be available sometime but
1. 4k will most probably have less acceptance as standard-hd as it is of real use with big tv-sizes which many don't have room for
2. it will go hand-in-hand with h.265 but this is quite a new standard and currently used hardware have no support for it. TVs don't, Settop-boxes don't have it, consoles (by now) don't have it. Generally streaming-clients have no support by it by now. With consoles you can at least try to make it decode via software but other streaming clients have very few power ressources as they off-load the stream to a dedicated asic which is not upgraidable.

Person A: HEY EVERYBODY, I GOT 4K MOVIES!
Person B: But, your TV's max resolution is 720p.
Person A: So, what that mean?
Person B: It means you're stupid.

lol, downloading 100gig movies

Seeing as how the major isps' have monopoly, we'll be lucky to get that kind of bandwidth in another 3 gens.

Playing 4K video is gonna be important, in 5 years(thats 4 years into PS4s cycle) demand for 4K will be big enough.

4K is only usefull on a projector sized screen or on a big pc monitor from close by. Sitting on the couch from a average distance to your tv you won't see the difference with 1080P.