And here comes someone who just wants to bash something without a bit of a thinking, try playing Uncharted on PS3 or even God Of War 3, there's an initial loading and then you can do the whole game in one go without loading. That's what it means, no loading at all is impossible. Impossible, you know. (or hidden in an initial cinematic)

but the thing is no loading was never announced... they were reffering to initial boot up times on the console from standby mode

 Even if he is a Nintendo fan, one person doesn't represent a fanbase. Cheap pot shot.

Sony has not said there would be no load times. Where are you getting this from? They said that you would be able to download PSN games and beginning playing before it's completely downloaded and they said that you could put a game into stasis (like the Vita) and resume with the push of a button. They've also said that you'd be able to instantly check a game out on the store with Gaikai to see if you would like to buy it, but not ONCE have they said there would be no load times.

Yet more childish pettiness.

What nonsense. You should hear better or listen twice next time. They said at the conference they wanna make load times of the console booting non existent, they were talking about the Suspend mode, not the actual disc loading times. Even games on SSDs require loading times.

Yes! There will be no load time if u resume a game. Just like there are no game on Wii U

well recently i've seen several others behave like him, it seems to me that the ps4 announcement had a very profound effect on many of your buddies

Dude should get better pair of ears because he's blaming others for his misunderstandings.

After what happened with Vita, I don't see why they would be worrying. It's all about the games in the end.

Im asking a question. If a question has a whole fanbase so butthurt its not my problem. As someone else pointed out I should not take Sony's marketing so serious and i suggest you do the same.