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Forums - Nintendo - Gamasutra: Nintendo's hard path to third-party support in 2013

lol, is there a non sarcastic response in his thread?



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Those revenue numbers on Nintendo platforms are terrible. Last year Activision published Angry Birds, one of the biggest franchises out there, on 3DS. I'm sure they lost money with that one.



Does Nintendo promote third party software often? I know they did with Zombi U, but I'm wondering if they do the same throughout the year. Sony does, and Microsoft does it on a pretty continuous basis, but most of the ads I notice from Nintendo are for the Nintendo hardware and nothing else. Should Nintendo run ads for, say, Colonial Marines?



Player2 said:

Those revenue numbers on Nintendo platforms are terrible. Last year Activision put Angry Birds, one of their biggest franchises, on 3DS. I'm sure they lost money with that one.

It sold sold a meager 400k in the U.S., in comparison to the half-billion or so downloads on mobile systems. An unacceptable discrepancy, to be sure, and it might help explain why Activision is probably going to withdraw its AAA games from Nintendo systems going forward.



noname2200 said:
If true, this could mark the first console generation where Nintendo has struggled to attract significant third-party support. I wonder how they'll fare?


Thats not true, Nintendo has been struggling since the mid 90's when the Playstation first arrived. Despite a miserable catalogue of casual titles and cash crabs by third parties on the Wii Nintendo could brush off the crap titles that plagued that system coming into the new gen. Nintendo is back at N64/Gamecube status which means the because of Nintendos attention to specs the only one they can depending on is number one. Lets see how Nintendo survives without major gimmicks and straight brand power, because they struggled to get above 35 mil when they did.



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pokoko said:
Does Nintendo promote third party software often? I know they did with Zombi U, but I'm wondering if they do the same throughout the year. Sony does, and Microsoft does it on a pretty continuous basis, but most of the ads I notice from Nintendo are for the Nintendo hardware and nothing else. Should Nintendo run ads for, say, Colonial Marines?


I wouldn't say "Often," but they do it on a regular enough basis. Many minor games only crossed the Pacific with Nintendo's help, Rayman Legends was prominently shown off even after it was delayed the first time, and then, of course, we have ZombiU, which has been bundled with the Wii U despite the title's admittedly niche appeal and lack of longevity. Then, of course, you have the funding and publishing of games like The Wonderful 101, Lego City, and Ninja Gaiden 3: Razor's Edge.



pokoko said:
Does Nintendo promote third party software often? I know they did with Zombi U, but I'm wondering if they do the same throughout the year. Sony does, and Microsoft does it on a pretty continuous basis, but most of the ads I notice from Nintendo are for the Nintendo hardware and nothing else. Should Nintendo run ads for, say, Colonial Marines?


Colonial Marines on the Wii U would have to go through some serious brand cleansing to sell on par with the competition, even in lifetime distribution.



DieAppleDie said:



watch out you are being Rol-ed...

You've just been tag-teamed by Rol and NoName... not sure what to call that, though.



Salnax said:
pokoko said:
Does Nintendo promote third party software often? I know they did with Zombi U, but I'm wondering if they do the same throughout the year. Sony does, and Microsoft does it on a pretty continuous basis, but most of the ads I notice from Nintendo are for the Nintendo hardware and nothing else. Should Nintendo run ads for, say, Colonial Marines?


I wouldn't say "Often," but they do it on a regular enough basis. Many minor games only crossed the Pacific with Nintendo's help, Rayman Legends was prominently shown off even after it was delayed the first time, and then, of course, we have ZombiU, which has been bundled with the Wii U despite the title's admittedly niche appeal and lack of longevity. Then, of course, you have the funding and publishing of games like The Wonderful 101, Lego City, and Ninja Gaiden 3: Razor's Edge.

That's not quite what I mean.  I'm talking more like third-party advertisements that are paid for by the console manufacturer.  For instance, I remember that Microsoft ran constant ads for Final Fantasy XIII when it was released.  It was a multi-platform game, but Microsoft was trying to steal market share of that game away from Sony.  I was thinking that a game like Colonial Marines would be a great way to show off the gamepad while establishing Nintendo as a viable third-party destination.  I just can't remember Nintendo running those kinds of ads.  If the other two are doing it, and they are, then doesn't that put Nintendo at even more of a disadvantage, both in terms of third-party market share and in third-party publisher/developer relations?



pokoko said:
Salnax said:
pokoko said:
Does Nintendo promote third party software often? I know they did with Zombi U, but I'm wondering if they do the same throughout the year. Sony does, and Microsoft does it on a pretty continuous basis, but most of the ads I notice from Nintendo are for the Nintendo hardware and nothing else. Should Nintendo run ads for, say, Colonial Marines?


I wouldn't say "Often," but they do it on a regular enough basis. Many minor games only crossed the Pacific with Nintendo's help, Rayman Legends was prominently shown off even after it was delayed the first time, and then, of course, we have ZombiU, which has been bundled with the Wii U despite the title's admittedly niche appeal and lack of longevity. Then, of course, you have the funding and publishing of games like The Wonderful 101, Lego City, and Ninja Gaiden 3: Razor's Edge.

That's not quite what I mean.  I'm talking more like third-party advertisements that are paid for by the console manufacturer.  For instance, I remember that Microsoft ran constant ads for Final Fantasy XIII when it was released.  It was a multi-platform game, but Microsoft was trying to steal market share of that game away from Sony.  I was thinking that a game like Colonial Marines would be a great way to show off the gamepad while establishing Nintendo as a viable third-party destination.  I just can't remember Nintendo running those kinds of ads.  If the other two are doing it, and they are, then doesn't that put Nintendo at even more of a disadvantage, both in terms of third-party market share and in third-party publisher/developer relations?

They did for Monster Hunter Tri if I am not mistaken.



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