Gamasutra: Nintendo's hard path to third-party support in 2013

[theRepublic]

pokoko said:

Salnax said:

pokoko said:
Does Nintendo promote third party software often? I know they did with Zombi U, but I'm wondering if they do the same throughout the year. Sony does, and Microsoft does it on a pretty continuous basis, but most of the ads I notice from Nintendo are for the Nintendo hardware and nothing else. Should Nintendo run ads for, say, Colonial Marines?

I wouldn't say "Often," but they do it on a regular enough basis. Many minor games only crossed the Pacific with Nintendo's help, Rayman Legends was prominently shown off even after it was delayed the first time, and then, of course, we have ZombiU, which has been bundled with the Wii U despite the title's admittedly niche appeal and lack of longevity. Then, of course, you have the funding and publishing of games like The Wonderful 101, Lego City, and Ninja Gaiden 3: Razor's Edge.

That's not quite what I mean.  I'm talking more like third-party advertisements that are paid for by the console manufacturer.  For instance, I remember that Microsoft ran constant ads for Final Fantasy XIII when it was released.  It was a multi-platform game, but Microsoft was trying to steal market share of that game away from Sony.  I was thinking that a game like Colonial Marines would be a great way to show off the gamepad while establishing Nintendo as a viable third-party destination.  I just can't remember Nintendo running those kinds of ads.  If the other two are doing it, and they are, then doesn't that put Nintendo at even more of a disadvantage, both in terms of third-party market share and in third-party publisher/developer relations?

They did for Monster Hunter Tri if I am not mistaken.