By using this site, you agree to our Privacy Policy and our Terms of Use. Close

Forums - Gaming - Nintendo Needs A Management Shake-Up

cannonballZ said:
Yea, commercials are non existant in my area. I haven't seen a wii u commercial since december.

I consider you lucky. The last nintendo commercial I saw here in norway was for pokemon mystery dungeon explores of sky, in 2009! Now that is bad marketing. Meanwhile, I see playstation commericals every half hour (litterally)



Around the Network
Soundwave said:
Vinniegambini said:

I agree with you.

NOA management should change, starting with their marketing firm and Reggie - he is no longer relevant.

Iwata however, is the best thing that ever happened for Nintendo - Japanese support has never been this high.


Blaming Reggie is the easy out, it doesn't change anything.

Nintendo needs to accept that while Iwata is good at certain things, he has not been good in other areas (like understanding the Western market).

Yamauchi gave Minoru Arakawa and Howard Lincoln freedom to pursue software alliances and studios like Rareware and Silicon Knights and the Star Wars/LucasArts deal and the founding of Retro Studios.

Iwata gives NOA none of that authority. His power should be reduced, he's done nothing but apologize for screw ups for the last two years and led Nintendo's stock price into the gutter.

- I never blamed Reggie - I said he was no longer relevant, big difference. Please read my posts more carefully.

- And with reason. NOA's division marketed the Wii U - the result: a poorly constructed commercial and marketing campaign.



I don't agree with you.  With Sony and Microsoft abandoning Japan I'm thrilled that Nintendo is taking it over and is doing more and more to get great Japanese games localized.



Vinniegambini said:
Soundwave said:
Vinniegambini said:

I agree with you.

NOA management should change, starting with their marketing firm and Reggie - he is no longer relevant.

Iwata however, is the best thing that ever happened for Nintendo - Japanese support has never been this high.


Blaming Reggie is the easy out, it doesn't change anything.

Nintendo needs to accept that while Iwata is good at certain things, he has not been good in other areas (like understanding the Western market).

Yamauchi gave Minoru Arakawa and Howard Lincoln freedom to pursue software alliances and studios like Rareware and Silicon Knights and the Star Wars/LucasArts deal and the founding of Retro Studios.

Iwata gives NOA none of that authority. His power should be reduced, he's done nothing but apologize for screw ups for the last two years and led Nintendo's stock price into the gutter.

- I never blamed Reggie - I said he was no longer relevant, big difference. Please read my posts more carefully.

- And with reason. NOA's division marketed the Wii U - the result: a poorly constructed commercial and marketing campaign.


Reggie never was relevant. I've never gotten the impression that he had any say in anything, he's just a PR face Nintendo uses.

All the power and decisions reside in Japan.

And Nintendo was not always like this ... Hiroshi Yamauchi was smart enough to delegate a lot of decisions to NOA. That's how things like Killer Instinct, GoldenEye, DKC, Eternal Darkness, Star Wars Rogue Squadron, NST, Rareware, Retro Studios, etc. came to be ... NOA made the calls on those.

Since Iwata has come to power he's basically neutered all of that and kept Retro on a tight leash ... only now like 12+ years after their formation are they apparently allowed to work on more than one game at a time, lol. Over management galore.



Nintendo needs localisation divisions for europe and the US. The few games that we get should be everywhere day and date. The thing I hate the most about Nintendo is that they seem to thoroughly plan release schedules in Japan (ignore the current Wii U situation) but everywhere else it's like whatever. It's done when it's done, or not, or whatever.



Ongoing bet with think-man: He wins if MH4 releases in any shape or form on PSV in 2013, I win if it doesn't.

Around the Network

It's just too soon to say this. Give it a year.



I agree. Even a slightly more independent NOA and NOE would make a difference.



Soundwave said:
Vinniegambini said:

I agree with you.

NOA management should change, starting with their marketing firm and Reggie - he is no longer relevant.

Iwata however, is the best thing that ever happened for Nintendo - Japanese support has never been this high.


Blaming Reggie is the easy out, it doesn't change anything.

Nintendo needs to accept that while Iwata is good at certain things, he has not been good in other areas (like understanding the Western market).

Yamauchi gave Minoru Arakawa and Howard Lincoln freedom to pursue software alliances and studios like Rareware and Silicon Knights and the Star Wars/LucasArts deal and the founding of Retro Studios.

Iwata gives NOA none of that authority. His power should be reduced, he's done nothing but apologize for screw ups for the last two years and led Nintendo's stock price into the gutter.

Stock price doesn't produce quality software.  And we all know stock price means nothing except whether or not shareholders are getting a return on their investment in the very near-term.  It has nothing to do with long-term business models where you take losses for a few years on hardware while the install base ramps up, and then you begin raking in gobs of money from selling vast amounts of software.



The Screamapillar is easily identified by its constant screaming—it even screams in its sleep. The Screamapillar is the favorite food of everything, is sexually attracted to fire, and needs constant reassurance or it will die.

they will wait until sommer and advert big time

said iwata a few days ago because there is no reason to do it now



Tsubasa Ozora

Keiner kann ihn bremsen, keiner macht ihm was vor. Immer der richtige Schuss, immer zur richtigen Zeit. Superfussball, Fairer Fussball. Er ist unser Torschützenkönig und Held.

Soundwave said:

 

It needs to be done. NOA needs to be completely turned upside down. I'm not saying Iwata (or even Reggie) need to be fired, but a new person for NOA needs to be brought in, one who Iwata will be forced to listen to and has the authority to greenlight their own projects for the Western market. In other words, Iwata can stay on, but his overly Japan-centric way of viewing things needs to be balanced out.

Clearly NCL is clueless about the Western markets and they have largely bumbled away all the momenteum Nintendo had with the Wii/DS 3-4 years ago. If Square-Enix can work with Eidos to expand their software reach, Nintendo should too.  

The marketing divisions for NOA and NOE should be fired and replaced as well. That Wii U marketing campaign is the most uninspired and lame marketing campaign I've ever seen for a major game platform launch. Unacceptable.

I think Nintendo should also see if they can pursue more collaborations with Google. It's time to start being more proactive about the future.


Of course, the only reason Wii/DS had any momentum was because of the hardware Iwata and Miyamoto were largely responsible for, as well as deciding to produce casual-friendly games like Nintendogs, NSMB, and Brain Age.  You can surely blame them for the poor performance of the last year and a half, but you can't not give them credit for creating two of the most successful, profitable game consoles ever created.



The Screamapillar is easily identified by its constant screaming—it even screams in its sleep. The Screamapillar is the favorite food of everything, is sexually attracted to fire, and needs constant reassurance or it will die.