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Forums - Sales - Sony relying on heavily bundled and/or deep discount just to get games into million sellers list?

OP sounds like every PS3 game is doing the same and not earning anything. A sequel is a good evidence that the original was profitable. Heck they made PSP and PSV versions as well for LBP. Surely it is profitable no matter what you say.



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Console bundles are one thing, but bundling games with controllers shows desperation IMO. Good for the gamer im sure, but it means that the business isn't doing so good that they have to give away their best games for essential purchases like a controller.

Nevermind the console bundles. Forza bundles got nothing on the amount of Uncharted and Infamous bundling Sony is doing.



Xbox: Best hardware, Game Pass best value, best BC, more 1st party genres and multiplayer titles. 

 

Kynes said:

I should have said "at the first years of it's lifetime" but you are right. It's probable that every console has had bundles sometime in their shelf life.

Having said that, the 64 had so few it's hard to count or remember them, so it was a fair point you made, just wanted to clarify.



sales2099 said:

Console bundles are one thing, but bundling games with controllers shows desperation IMO. Good for the gamer im sure, but it means that the business isn't doing so good that they have to give away their best games for essential purchases like a controller.

Nevermind the console bundles. Forza bundles got nothing on the amount of Uncharted and Infamous bundling Sony is doing.


If they were new games then yes it would be desperation, but there old games, Sony have probably made the money back on them already. Sony are hopefully thinking that the customer will buy the sequel.

 

EDIT: I've just checked the prices of these bundles, they are more expensive than just getting the standalone controller. Sony are making profit with these.



sully1311 said:
sales2099 said:

Console bundles are one thing, but bundling games with controllers shows desperation IMO. Good for the gamer im sure, but it means that the business isn't doing so good that they have to give away their best games for essential purchases like a controller.

Nevermind the console bundles. Forza bundles got nothing on the amount of Uncharted and Infamous bundling Sony is doing.


If they were new games then yes it would be desperation, but there old games, Sony have probably made the money back on them already. Sony are hopefully thinking that the customer will buy the sequel.

This is an old link. They do have newer ones but I see your point. Still, its an incentive to buy what is an essential purchase.



Xbox: Best hardware, Game Pass best value, best BC, more 1st party genres and multiplayer titles. 

 

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psrock said:
Wait until you see what they are doing to plus customers? They giving them free games.............each month

 

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Bundling a game or two offers value for the consumer at the expense of the manufacturer, developer, and publisher.  The intention is that by giving away a game you generate additional hardware and software sales (long and short term). 

The thing I think that's going to bite Sony in the ass is giving away games full-outright with PS+.  The intention of PS+ is to subsidize PSN.  Giving away a single player game doesn't negatively impact the service, builds value with the customer.  The only challenge of it is that it puts a strain on the network.  That aside, it's the multi-player games given away for free that just shoots Sony in the foot.  It builds value for the customer, but it costs Sony if a gamer continues to play the game after they allow their PS+ subscription to lapse.

I don't think Sony knows how to make money.  Yes, they know that gamers like free stuff and they're doing their best to give away as much as possible for free, but the end result is that it hurts their bottom line more than it helps it.



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God of War is the only big franchise Sony doesn't bundle, it's never had a Xmas holidays or black Friday bundle yet the games still sell around 5 million thanks to quality, huge amount of dedicated fans and word of mouth. Uncharted is Sony's most bundled franchise ever and it still isn't that big. Gran Turismo doesn't need mass bundling to be huge but it is bundled a lot more than other franchises of similar popularity. LittleBigPlanet 1 was bundled a hell of a lot, the second wasn't and sold considerably less. The first resistance was hugely bundled, the first Motorstrom was hugely bundled and the Infamous games have just had a huge boost thanks to the new PS3 bundle since black Friday.

Most of Sony's games do depend a lot on being mass bundled, they'd have a lot less multiple million selling franchises if they weren't.