God of War is the only big franchise Sony doesn't bundle, it's never had a Xmas holidays or black Friday bundle yet the games still sell around 5 million thanks to quality, huge amount of dedicated fans and word of mouth. Uncharted is Sony's most bundled franchise ever and it still isn't that big. Gran Turismo doesn't need mass bundling to be huge but it is bundled a lot more than other franchises of similar popularity. LittleBigPlanet 1 was bundled a hell of a lot, the second wasn't and sold considerably less. The first resistance was hugely bundled, the first Motorstrom was hugely bundled and the Infamous games have just had a huge boost thanks to the new PS3 bundle since black Friday.
Most of Sony's games do depend a lot on being mass bundled, they'd have a lot less multiple million selling franchises if they weren't.
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