I present to you this horrible PR video advertisement, for a videogame.

This, in my humble opinion, reflects everything wrong with modern mainstream videogames' advertisement and presence in the market.

This game is not being sold on its own merits, there is no explanation of what the game really...is.  You don't understand the game mechanics. You don't know its length, whether it has a story, any explanation of the featureset it may or may not have.

This game is being sold as a life style product. 

As a cigarette company may advertise cigarettes: "We are no longer advertising what you get when you buy the product, instead we advertise who you are when you buy the product." So do certain companies advertise modern videogames.

"This hardcore game with bearded men and shootbang? Fucking awesome. If you consider yourself a real gamer, you have no excuse to not pick this up." 

Now just watch as the quality of these games decreases and decreases as this endemic marketing BS becomes more important than the videogame itself. Well, it's already happening. 

I completely agree.

You really don't like this video, do you Sal?

It's not how I'd advertise a game, and it does nothing to entice me towards it... but it'll probably work.

You should be an editor. Preach it brotha.

Oh my, I definitely do never want to be one of those people in the video.

So I will not byu this game.

You aren't hardcore enough for it?

I am not bearded nerd enough for it

Oh god, that trailer is really terrible.

HEY LOOK, THESE CORE GAMERS LIKE THE GAME. SEE, THEY ARE CORE. THEY EVEN CALL THEMSELVES CORE. BUY THIS GAME NOW.

It isn't even so bad it's good. It's just painful to watch.

This game is being sold as a life style product.

That hits the nail on the head, right there.

Reminds me of the movie trailers for Righteous Kill: "Pacino...DeNiro...do we need to say anything else?"

The entire adverstisement is pretty hollow. The responses seem coached, too.

A guy with an ironic beard and an ironic trucker hat.