Theres many reasons people get mad so I'll go through them.
1. When a company sells a game as a console specific title made for the specific hardware. Sometimes one consoles specs are considered more desirable than another.
2. Even some third parties that were at one point exclusive stood out with a certain brand and represent them as well as any first party ever could.
3. Gamer specific consoles (public perception). (360= shooters, Racing /PS3= Fighting, Action, custom creation etc.)
In this case in reality a lot of Sony fanboys get pissed off when PS3 exclusives went to the 360. Why? Because they represented Sony amongst the first and second party exclusives. If this were the case vice versa with Microsoft, there would be very little that would have a true need to go multiplat outside of Mass Effect (which happened) and Gears.