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Forums - Sony - Blu-ray sales update

Bluray has declined over the last year not increased.

I thought it went down from 26% to 21% in the US in terms of sales from 2010 to 2011?

I have started buying cheap secondhand films. Because when Nextbox releases both the connections and Xbox videoplace will have full HD stream and download for purchase. Already you can buy HD 1080p films to own on Xbox Video in 360 for keeps. forever. And when at a mates, use your gamertag to watch streamed there. Happy days.



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brendude13 said:
kowenicki said:

I'd put a blu-ray in if I was them, but perhaps they believe downloads/streaming will take off even more in the next few years. 

There is really no reason for them not to put a blu-ray in now that others have taken the financial pain of gaining some adoption in the market.

Blu ray will be needed more for game capacity than movie playback IMO.

I completely agree, and it's pretty sad to be honest. I love Blu-Ray films, I love having a physical copy that I can buy in store and I love having the best quality, but digital downloads and streaming will probably take over Blu-Ray really begins to dominate.

Nah blu-ray will stay. It's making the industry plenty of money. The margins on dvd's are crap, blu-ray is for the people that are willing to pay a bit extra to get the best version. I don't think they want it to replace dvd as that would see those lovely price markups for 1080p, lossless audio and 3D disappear.
Digital downloads and streaming will hurt dvd sales more then blu-ray. People that buy blu-ray are not going to settle for lesser quality and no extras for a little bit of convenience.
Laserdisc survived alongside vhs way into the dvd generation. Blu-ray is far more popular and established then Laserdisc, it's not going anywhere. Even if we get full 50gb movie downloads with all the extras there will still be money to make of people that want to own a physical product. 200gb blu-rays or hvd will come eventually. We're still a long ways of from lossless video, it will come one day.



DAT 1080P



just checked it for germany. only sales numbers i found were for the whole last year but the latest numbers i found for first quarter 2012 for revenue are:

dvd: 230m euro
blu-ray: 71m euro (+29% compared to first quarter of 2011)
digital: 22m euro (video on demand and sales) i wonder if they have all digital numbers, as example for vod on consoles.

marketshare only for disc revenue: dvd 76% and blu-ray 24%

so yeah, dvd is still much stronger but many old and cheap movies are only for dvd, would be interesting to see for new releases.

http://bvv-medien.de/presse/pdf/pdf65.pdf



30% marketshare? After six years? Didn't DVD get a higher marketshare in half that time? I think Blu Ray was a terrible investment. Sony should have just let Toshiba do the HD-DVD thing and saved themselves the trouble of investing and standardizing a new disc format. Besides, a physical successor to DVD isn't really needed. It took so many years for a disc format to finally come along to replace VHS. In the 10 year period between the time when DVD became popular and when digital downloads would become more of a norm, where is there room for Blu Ray in all of this? I think in another few years, Blu Ray will become a useless format outside of gaming, and as we have seen from companies like Nintendo, some are willing to invest in formats of their own. I debated with people about this back when Blu Ray first hit the market. I predicted that it would not be as big as DVD and so far, it seems like I'm right.



Check out my art blog: http://jon-erich-art.blogspot.com

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mitlar37 said:
dallas said:

Blu-ray has been getting around 30% marketshare in terms of actual dollars spent on physical media disks in the U.S, up from 20% a couple of years ago.  Seriously,  microsoft would be shooting themselves in the foot if they didnt include a bluray player in their next console

Where are you getting 30% from? The most I've seen is about 25%. The latest report is 21%

http://www.homemediamagazine.com/market-analysis/sales-report-week-ended-071412

In terms of actual unit sales it's more like 15%, and this after what - 6 yrs on the market. Also these figures are just the top 20 sales only. If they could track the $5 bargain bin dvds found everywhere the numbers would skew even more in dvd's favor.  Blu-ray is proving to be just a niche market.  Plus you still don't have pc games on blu-ray and probably never will. I think ms should do the pc thing and put hard drives in all there nextboxes and and cheap dvd drives just like pcs. What does it take to install a pc game nowadays - 30 minutes? How long are the mandatory blu-ray installs?

about 5 hours on average



Jon-Erich said:
30% marketshare? After six years? Didn't DVD get a higher marketshare in half that time? I think Blu Ray was a terrible investment. Sony should have just let Toshiba do the HD-DVD thing and saved themselves the trouble of investing and standardizing a new disc format. Besides, a physical successor to DVD isn't really needed. It took so many years for a disc format to finally come along to replace VHS. In the 10 year period between the time when DVD became popular and when digital downloads would become more of a norm, where is there room for Blu Ray in all of this? I think in another few years, Blu Ray will become a useless format outside of gaming, and as we have seen from companies like Nintendo, some are willing to invest in formats of their own. I debated with people about this back when Blu Ray first hit the market. I predicted that it would not be as big as DVD and so far, it seems like I'm right.

A physical successor to DVD was needed. 480i was far too dated and 50hz needed to be scrapped for good.

Blu-Ray will not be succeeded by any other physical disc for quite some time, the only thing that will succeed it will be digital downloads.



What happened to the holographic disc? I buy blu-ray because I tried Downloadable media, not a fan of how it all works. Cause if next box and ps3/ps4 all have blu-ray, plus a lot of people have blu-ray players. I can bring my movie where ever I want, not count on the person having xbox live, then having a xbox 360. I just like owning physical media.

There needs to be more options for downloadable media. To much restrictions. Needs to be able to be played with ease and without a internet connection.

Also I will add, DVD sold when the economy was in great shape. With the way the economy is now, people are just now all getting HD tv's. It will take more time as people do not have the money to buy in yet. Also DVD you didn't need a new tv to watch or see the difference. People already had the TV's and dvd hooked right in. With Blu-ray, you have to own a new tv first for it to even make since. So you have to make 2 buys to even watch blu-ray. So this all together makes for harder conditions to sell in.



crissindahouse said:

just checked it for germany. only sales numbers i found were for the whole last year but the latest numbers i found for first quarter 2012 for revenue are:

dvd: 230m euro
blu-ray: 71m euro (+29% compared to first quarter of 2011)
digital: 22m euro (video on demand and sales) i wonder if they have all digital numbers, as example for vod on consoles.

marketshare only for disc revenue: dvd 76% and blu-ray 24%

so yeah, dvd is still much stronger but many old and cheap movies are only for dvd, would be interesting to see for new releases.

http://bvv-medien.de/presse/pdf/pdf65.pdf

Blu ray is having a hard time. people just dont want true hd it seems-



brendude13 said:
Jon-Erich said:
30% marketshare? After six years? Didn't DVD get a higher marketshare in half that time? I think Blu Ray was a terrible investment. Sony should have just let Toshiba do the HD-DVD thing and saved themselves the trouble of investing and standardizing a new disc format. Besides, a physical successor to DVD isn't really needed. It took so many years for a disc format to finally come along to replace VHS. In the 10 year period between the time when DVD became popular and when digital downloads would become more of a norm, where is there room for Blu Ray in all of this? I think in another few years, Blu Ray will become a useless format outside of gaming, and as we have seen from companies like Nintendo, some are willing to invest in formats of their own. I debated with people about this back when Blu Ray first hit the market. I predicted that it would not be as big as DVD and so far, it seems like I'm right.

A physical successor to DVD was needed. 480i was far too dated and 50hz needed to be scrapped for good.

Blu-Ray will not be succeeded by any other physical disc for quite some time, the only thing that will succeed it will be digital downloads.

I remain hopeful it will happen.

Media Type - Ultra-high density optical disc
Encoding - MPEG-2, MPEG-4 AVC (H.264), NGVC (H.265), VC-1
Capacity - 6TB
Developer - HSD Forum (Sony, Hitachi, Mitsubishi, Apple, Fuji, Konica, Nintendo)
Usage - Data storage, High-Definition video, Quad HD video, Ultra HD video
Rumoured launch - 2016
Rumoured systems - HVD disc drives, HVD video players, HVD video recorders, PlayStation 4

2016 and the ps4 don't seem likely, but I think it will happen.
2160p and 4320p are coming to display panels. TVs are upto 70" already. I watch movies on a 92" 1080p screen and although the resolution is just good enough from 9ft away, the compression artifacts on blu-ray are still pretty bad. 40mbps is very low bandwidth for 1080p video. Your 2K digital cinema equivalent runs at 250mbps.

Digital downloads will compete more with the low end market. There will still be a market for high end cutting edge HD.
HVD will be out sooner then fibre optics reach my town anyway. Until then I'm stuck with max 10mbps and annoying download limits. Sure I watch Netflix too, it's very convenient, but the quality just isn't there. Putting on a blu-ray after is like cleaning a layer of dust of the screen and switching from mono to surround sound.

Technology is moving on, 4320p broadcasts of the olympics
http://www.prosoundnewseurope.com/newsletteraudio4broadcast-content/full/super-hi-vision-and-22-2-audio-tests-for-london-2012
That would be cool to watch.