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Forums - Sony - Blu-ray sales update

SvennoJ said:
brendude13 said:
Jon-Erich said:
30% marketshare? After six years? Didn't DVD get a higher marketshare in half that time? I think Blu Ray was a terrible investment. Sony should have just let Toshiba do the HD-DVD thing and saved themselves the trouble of investing and standardizing a new disc format. Besides, a physical successor to DVD isn't really needed. It took so many years for a disc format to finally come along to replace VHS. In the 10 year period between the time when DVD became popular and when digital downloads would become more of a norm, where is there room for Blu Ray in all of this? I think in another few years, Blu Ray will become a useless format outside of gaming, and as we have seen from companies like Nintendo, some are willing to invest in formats of their own. I debated with people about this back when Blu Ray first hit the market. I predicted that it would not be as big as DVD and so far, it seems like I'm right.

A physical successor to DVD was needed. 480i was far too dated and 50hz needed to be scrapped for good.

Blu-Ray will not be succeeded by any other physical disc for quite some time, the only thing that will succeed it will be digital downloads.

I remain hopeful it will happen.

Media Type - Ultra-high density optical disc
Encoding - MPEG-2, MPEG-4 AVC (H.264), NGVC (H.265), VC-1
Capacity - 6TB
Developer - HSD Forum (Sony, Hitachi, Mitsubishi, Apple, Fuji, Konica, Nintendo)
Usage - Data storage, High-Definition video, Quad HD video, Ultra HD video
Rumoured launch - 2016
Rumoured systems - HVD disc drives, HVD video players, HVD video recorders, PlayStation 4

2016 and the ps4 don't seem likely, but I think it will happen.
2160p and 4320p are coming to display panels. TVs are upto 70" already. I watch movies on a 92" 1080p screen and although the resolution is just good enough from 9ft away, the compression artifacts on blu-ray are still pretty bad. 40mbps is very low bandwidth for 1080p video. Your 2K digital cinema equivalent runs at 250mbps.

Digital downloads will compete more with the low end market. There will still be a market for high end cutting edge HD.
HVD will be out sooner then fibre optics reach my town anyway. Until then I'm stuck with max 10mbps and annoying download limits. Sure I watch Netflix too, it's very convenient, but the quality just isn't there. Putting on a blu-ray after is like cleaning a layer of dust of the screen and switching from mono to surround sound.

Technology is moving on, 4320p broadcasts of the olympics
http://www.prosoundnewseurope.com/newsletteraudio4broadcast-content/full/super-hi-vision-and-22-2-audio-tests-for-london-2012
That would be cool to watch.

I agree that disc is mighty. The problem is the average consumer. From what I understand UDOD is predicted even more expensive to release than what Bluray was. And the public just havent in 6 years adopted it a a successful rate. I ave Blurays but cant lend tem to my friends because they dont have Blu Ray players.

I know more with Netflix subscriptions than I do with Bluray players.

Luckily Broadband in my city is readily available at 20 - 100 mb. With no caps. In fact Ive not seen a provider with capped for 5 years now. Virgin, Sky, BT, Talk Talk etc all offer fast Broadband wit no caps at amazing prices. I pay 8.99 GBP/month for 20mb Broadband ( average around 18mb ) with no cap through Talk Talk. And thats not an offer.

I dont think there will be a successor thats close to Bluray adoption for film ever. IMO Itunes really started the love for DL.

I love some films on Blurays, but others just dont look that different from good 1080p Downloaded sources like Xbox Live etc. There is a difference but not massive. And I play trough what many still consider one of te best players on the market. PS3.



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dallas said:

Blu-ray has been getting around 30% marketshare in terms of actual dollars spent on physical media disks in the U.S, up from 20% a couple of years ago.  Seriously,  microsoft would be shooting themselves in the foot if they didnt include a bluray player in their next console


The reason Microsoft "went against" BluRay, is because BluRay used JAVA programing, which helped promote OPEN SOURCE.

Instead, Microsoft went with and backed HDDVD which used Microsoft's programing language.

 

HDDVD died, and for the next generation, Microsoft has no reasonable choice except BluRay.  

Microsoft lost that battle long ago.



selnor said:
SvennoJ said:
 

I remain hopeful it will happen.

Media Type - Ultra-high density optical disc
Encoding - MPEG-2, MPEG-4 AVC (H.264), NGVC (H.265), VC-1
Capacity - 6TB
Developer - HSD Forum (Sony, Hitachi, Mitsubishi, Apple, Fuji, Konica, Nintendo)
Usage - Data storage, High-Definition video, Quad HD video, Ultra HD video
Rumoured launch - 2016
Rumoured systems - HVD disc drives, HVD video players, HVD video recorders, PlayStation 4

2016 and the ps4 don't seem likely, but I think it will happen.
2160p and 4320p are coming to display panels. TVs are upto 70" already. I watch movies on a 92" 1080p screen and although the resolution is just good enough from 9ft away, the compression artifacts on blu-ray are still pretty bad. 40mbps is very low bandwidth for 1080p video. Your 2K digital cinema equivalent runs at 250mbps.

Digital downloads will compete more with the low end market. There will still be a market for high end cutting edge HD.
HVD will be out sooner then fibre optics reach my town anyway. Until then I'm stuck with max 10mbps and annoying download limits. Sure I watch Netflix too, it's very convenient, but the quality just isn't there. Putting on a blu-ray after is like cleaning a layer of dust of the screen and switching from mono to surround sound.

Technology is moving on, 4320p broadcasts of the olympics
http://www.prosoundnewseurope.com/newsletteraudio4broadcast-content/full/super-hi-vision-and-22-2-audio-tests-for-london-2012
That would be cool to watch.

I agree that disc is mighty. The problem is the average consumer. From what I understand UDOD is predicted even more expensive to release than what Bluray was. And the public just havent in 6 years adopted it a a successful rate. I ave Blurays but cant lend tem to my friends because they dont have Blu Ray players.

I know more with Netflix subscriptions than I do with Bluray players.

Luckily Broadband in my city is readily available at 20 - 100 mb. With no caps. In fact Ive not seen a provider with capped for 5 years now. Virgin, Sky, BT, Talk Talk etc all offer fast Broadband wit no caps at amazing prices. I pay 8.99 GBP/month for 20mb Broadband ( average around 18mb ) with no cap through Talk Talk. And thats not an offer.

I dont think there will be a successor thats close to Bluray adoption for film ever. IMO Itunes really started the love for DL.

I love some films on Blurays, but others just dont look that different from good 1080p Downloaded sources like Xbox Live etc. There is a difference but not massive. And I play trough what many still consider one of te best players on the market. PS3.

I pay CAD 49.99 for 10mbps with 60gb cap. That's by cable, only 1 provider available. The phone lines are all old copper crap and don't offer more then 5mbps dsl. I would have to move to Toronto to make regular digital movie downloads viable.

Zune on Xbox live offers the best quality movie downloads atm. Still they are limited to 10mbps and DD 5.1 The difference is big in sound and picture if you have dedicated equipment. I love movies that pull the camera back and let you wander your eyes across the scenes to take in all the details. Ofcourse I realize I'm in a minority group, but one that is willing to pay good cash for the best quality. Laserdisc survived without most people even knowing what it was. I see no reason why a new physical movie format can't co-exist along a mass market online service.

I lend my blu-rays to my friends anyway, before they had a ps3 they watched the dvd copy that's pretty much in every release. Can you share digital movie purchases? (I haven't been willing to purchases digital movies yet. It just feels wrong, no extras, no soundtrack options, might as well record it from tv)

The next movie format is not going to be for the average consumer, same as blu-ray is here now as a premium movie format next to dvd. You could be right that the adoption will be lower then blu-ray. It depends on how fast the bandwidth can grow. That super fast 1Gb/s fibre internet experiment in Kansas is still only 1/8th the speed of hvd at 1GB/s.
Correction: HVD looks to also be 1Gb/s, same speed as google fibre. 1 gigabit/s or 125 megabytes/s



It is likely that Microsoft will use an altered Blu-Ray disc as their game disc format, and since Microsoft (generally) includes all media functionality in their system it is likely that the system will play Blu-Ray movies ...

With that said, Blu-Ray's slow adoption demonstrates that it only had moderate justification for its existence. Essentially, it primarily offers enhanced visual quality over DVD and doesn't offer the convenience or low cost of digital distribution.



kowenicki said:
Gamerace said:
Blu-ray is only 30%? Still? That's terrible. Adoption is really slow and it will likely be replaced by digital downloads before it ever becomes dominate. Still it would be advisable for MS to adopt for their next system if just for room for game data.


and thats in the US.... so globally it will be very low.

Generally my thought.

I thought Blu-ray adoption would be slow... but THIS slow.

I'm shocked they didn't pull the plug like they did with VHS.



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HappySqurriel said:
It is likely that Microsoft will use an altered Blu-Ray disc as their game disc format, and since Microsoft (generally) includes all media functionality in their system it is likely that the system will play Blu-Ray movies ...

With that said, Blu-Ray's slow adoption demonstrates that it only had moderate justification for its existence. Essentially, it primarily offers enhanced visual quality over DVD and doesn't offer the convenience or low cost of digital distribution.

 

No offense,  But I don't think you thought that bolded part all the way through.

If the majority of the planet doesn't have sufficient internet access speeds or "cap space"......how is that convenient?  At this time, your sentiment is an oxymoron.....basically.

 

 

Also,

What do you mean by altered blu-ray disk?  And for what purpose?



selnor said:

Bluray has declined over the last year not increased.

I thought it went down from 26% to 21% in the US in terms of sales from 2010 to 2011?


Source:
http://latimesblogs.latimes.com/entertainmentnewsbuzz/2011/06/blu-ray-making-up-for-only-some-of-the-drop-in-dvd-sales.html

"The percentage of the population who are buying Blu-ray discs jumped from 9% in 2010 to 15% in 2011, according to two online consumer surveys conducted by NPD."

------------------------------

Source:
http://www.degonline.org/pressreleases/2012/DEG_2Q12%20cover%20note_7.29.12_FINAL.pdf

"Overall Consumer Spending Rises 1% in 2012 First Half
Industry Stability Bolstered by 13% Lift in Blu-ray Disc Sales"

----------------------------------

Source:
http://www.blu-ray.com/news/?id=9228

"Blu-ray sales were once again impressive, especially in the catalog end of the business, where sales grew 26%.

The number of Blu-ray homes continued to rise as well, with 1.4 million Blu-ray Disc players (inclusive of BD set-tops, PS3s and HTiBs,) sold in the second quarter, bringing the total household penetration of all Blu-ray compatible devices to more than 42.1 million U.S. homes."

-----------------------------------

Nothing but growth as far as Blu-ray is concerned.



BD drives nowadays can read a regular BDs(50Gb) in 12x(54 MB/s) and BDXL(128GB) in 6x(27 MB/s). For those ones that don't know, a BD 4x(18 MB/s) is faster than the 360's dvd drive: 12x(16.5 MB/s).



TheShape31 said:
selnor said:

Bluray has declined over the last year not increased.

I thought it went down from 26% to 21% in the US in terms of sales from 2010 to 2011?


Source:
http://latimesblogs.latimes.com/entertainmentnewsbuzz/2011/06/blu-ray-making-up-for-only-some-of-the-drop-in-dvd-sales.html

"The percentage of the population who are buying Blu-ray discs jumped from 9% in 2010 to 15% in 2011, according to two online consumer surveys conducted by NPD."

------------------------------

Source:
http://www.degonline.org/pressreleases/2012/DEG_2Q12%20cover%20note_7.29.12_FINAL.pdf

"Overall Consumer Spending Rises 1% in 2012 First Half
Industry Stability Bolstered by 13% Lift in Blu-ray Disc Sales"

----------------------------------

Source:
http://www.blu-ray.com/news/?id=9228

"Blu-ray sales were once again impressive, especially in the catalog end of the business, where sales grew 26%.

The number of Blu-ray homes continued to rise as well, with 1.4 million Blu-ray Disc players (inclusive of BD set-tops, PS3s and HTiBs,) sold in the second quarter, bringing the total household penetration of all Blu-ray compatible devices to more than 42.1 million U.S. homes."

-----------------------------------

Nothing but growth as far as Blu-ray is concerned.

A lot of rose-colored glasses being worn here. Still haven't seen a link for the 30% marketshare. Here's link again for the US sales which is searchable back to when Blu-ray started.

http://www.homemediamagazine.com/market-analysis/sales-report-week-ended-072112

In case you don't want to read it - Last week Blu-Ray marketshare  of sales revenue 22%  - and share of unit sales (actual movies bought) 16%

And this after 6 yrs on the market. And here's link from 2 years ago showing 65% hd tv penetration in the US

http://www.tvpredictions.com/cea050710.htm

So over 65% households (2 years ago) have hdtvs yet only 16% bought BluRay last week and 84% bought dvd - hmmm.

 



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Gamerace said:
Blu-ray is only 30%? Still? That's terrible. Adoption is really slow and it will likely be replaced by digital downloads before it ever becomes dominate. Still it would be advisable for MS to adopt for their next system if just for room for game data.


Right!  This should be the best time for Blu-ray movies, but few people are buying them.  It's missing it's 'big window' of sales, which it should be thriving in now.   DVD came out in Japan in 1996, and a year later North America 1997, Europe 1998, and Australia 1999. Blu-ray format was standardized in 2004 and came out in 2006.  Technology still marches on, and the tech is showing it's age, and they will not be able to compete with the 2K or 4K screens that will be coming out soon.

In my opinion Blu-ray is a dead format.  It did better than the 2.88 floppy drive, but too much fighting over the format and its being replace by something better and more flexible.

Fiber, fiber is easy to use over long distances, and doesn't have the same problems that copper wire does with interference and traffic. Stream is so much a more convenient and easier to use product.  Plus, they do not punish you with unskippible commercials like most Blu-ray movies do (for most services).

When Google Fibre is offering 1000 megabytes a second upload and download - why bother with a relatively slow data transfer of a Blu-ray player? 

 

PS It would be nice if the next Xbox played Blu-rays.  But if it doesn't, I wouldn't really care.



 

Really not sure I see any point of Consol over PC's since Kinect, Wii and other alternative ways to play have been abandoned. 

Top 50 'most fun' game list coming soon!

 

Tell me a funny joke!