yeah ok you could insert any other character for master chief in my post. let's say banjo or kazooie. sure there are people who like it (like you) but there are also people who don't like it. you are right maybe new characters only for tennis game wouldn't be so great but they could start with new charaters for what they are good at, jump&runs. and with those new charaters they could make some games like tennis or golf if they were beloved after some years.

then they could make a mario golf but could use the new charatcers for xxx tennis. in my opinion this would be better than mario or his family in every of these games.

9 "Mario" games in 2 years a lot of Mario's including remakes.

Haha. Even though there are a lot of Mario games they are all different. You have Super Mario games which are the main platformer games, you have Mario Kart for racing, Paper Mario, Mario Sports (Golf, tennis, basketball, soccer, baseball, etc.), Mario Party, Mario RPG's, Mario Pinball, Dr. Mario, Mario Paint, Mario and Sonic, Mario Vs. Donkey Kong, Mario and Luigi, and more.

If they were all the same type of game people would get tired of him, but because his games are actually of high quality, very fun, and diverse people will continue to buy in. Mario will be around forever.

I don't like playing as a short, fat, generic, plumber character.

Edit:  After reading some "jealousy explanations" I am afraid that is not the reason

For example I dont like Halo, it sells millions on the 360, but I think Master Chief is Bada$$.

Not to be rude but how does this article make sense? While I realize many people hate mario each game sells like hotcakes and to be honest it's rare when I see a mario hater. The games are incridible.

this is a stupid answer and a way to think about it, people could call me a sony fanboy but honestly i just really love sony games and playstation consoles. but i dont hate mario, i actually love him! but what people hate is not the franshise its the way nintendo treats the franshise, everything they make is either mario or zelda (for consoles) and mario is just freaking everywhere! they been milking the franshise for about 30 years now, its just way to much! the N64 is my second favorite console and i probably finished super mario 64 a million times, but after that nintendo did nothing new with the franshise, well nothing major. mario 64 was a jump from the 2D world to the 3D, but after that what happened? yes new gameplay but what about the story? "bowser kindnapped the prinsess go save him mario!" thats literally the hole story...... nintendo keeps bragging about "the experiance" of the game, but they completely ditched there fans, as their fans grew up and matured more mario didnt, the franshise stayed the same. nintendo did nothing to make the franshise mature with its original fans. and if you think by making the game mature with the audince mean add gore and curse words to it then you understand nothing about games. what i mean is make a story, a real one! make us feel mario is a human, bowser is evil. not just tell us it MAKE US FEEL IT, but they didnt. its still the same old stuff, its why poeple moved on to the ps2 and xbox, its why hardcore gamers preffered the xbox 360 and ps3. and its why the media gives more attention to sony and microsfts consoles and games. i really do love mario but i hate how the franshise became when i think about where it could be.

lol Mario generic?
Infamous, Protoype, GoW, Halo, Uncharted...those are generic,
Mario is the opposite of generic...

His family friendly nature, and the fact he attracts the morbid attention from many females all around the world ooooooooh I hate him >:)

Jealousy, no doubt

Everybody, Luigi's Mansion is NOT a Mario game. The game is not about MARIO, and focuses around LUIGI who gained much more of a personality after the game was released. Barely anything is similar to Luigi's Mansion and the regular Mario games. I hate when people think just because Mario or Mario-related stuff is in the game that it automatically is a Mario game. That makes Kingdom Hearts a Final Fantasy game, then. It also means that Super Smash Bros. is a SONIC game and a Metal Gear game along with most of Nintendo's franchises.