SmartGlass will work on iOS, Android, Windows 8, and Windows Phone.

This year's E3 was definite proof that MS definitely has its focus on Apple now. To try and stop Apple from conquering the living room.

Sony is no threat anymore. Sony is struggling and MS isn't bothered with Sony anymore.

The funny thing is that apple hasn't even made a move yet.

Apple TV was nothing more than a test run, AAPL lost absolutely nothing by releasing it. 

When Apple goes all in I fully expect them to crush eveything, they have literally gone on an unstoppable rampage for the last decade or so, exery move executed near flawlessly, raking in more money than pretty much everyone else in history, IT or otherwise. They have the hype, they have the design, and they have the power of the indy devs thanks to app store, what does microsoft have? Smart Glass?

Microsoft's best hope for xbox is to continue to do what they used to do, focus on core gaming, the one area where Apple will never even bother approaching.

Dude.. who was the CEO for the last decade or so? Steve Jobs.

A person who isnt here any more. 

I fail to see how Apple TV was a test run. Its been on the market for about 5 years and competes. Its one of few Apple products that's actually competitively priced. Apple's success primarily comes from their mobile devices and you can't really say those are crushing competition anymore. Hence, I'm reluctant to believe Apple can crush anything.

I fully agree with you. Apple TV will crush everything (even casual gaming). And I fully agree that MS should have kept a hardcore gaming focus instead of banking on these uncertain casual and integrated areas.

Sony doesnt matter anymore for Microsoft, they are such a small company fighting for their own life.

Microsoft wants to beat the big guys such as Apple and Google thats why they want Xbox to became the premier device to play your whole entertainment. Be Games, Videos, Music or Series.

Sony doesnt matter now because they aint a threat, serious look at Sony and see where they are and tell me how can Microsoft face them as a threat ?

From the beginning, Apple has referred to AppleTV as a "hobby". It has sold moderately well but you could always tell they weren't really taking the device seriously.

Now we're hearing about them working on TVs and set top boxes with Siri integration, app support, and other features geared at changing the television market. We've haven't seen Apple put any real effort into televisions yet. I think it's absurd to say they'll "crush" anything but it's also fair to acknowledge that they haven't really put any effort into it yet, either.

Sony ain't a threat? Please tell me why it is that ps3 has outsold Xbox every week this year then.. What does that say about Microsoft? Being consistently beaten by 'such a small company fighting for their own life'. Sony is threat to Microsoft, but we all know your opinion.

Sony is very relevant. PlayStation Mobile is an open app store like the Android Market and Apple Store. Microsoft's SmartGlass move is just an app for touchscreen devices, which needs strong dev support to be fully relevant. Where is the incentive for devs though? It's just an extra feature, one that won't have a selling point. Is SmartGlass even free? Will it even have full compatibility across all games/shows/movies? SmartGlass's functionality for Xbox could be overshadowed by Wii U and PS Vita, whose functionality could outshine SmartGlass if it doesn't operate fast enough, in other words using a more direct connection than over the internet.

Granted, I don't know enough about SmartGlass and I do find it interesting but its value is somewhat obscured while PlayStation Mobile has apparent value that along with new corporate guidence, changes is product lineups, and a PS4 on the horizon, Sony could very wellbe a heavy hitter in just a few years time. So until Microsoft shows us more on what SmartGlass can do and fixes its mobile market and Windows 8 image they could stand to lose a lot of ground and opportunity to every competitor.