Coming from a country where this is a considered a rather common greating, it is still a greating that is only used among friends/people you know for a longer amount of time and at least on the participants has to be female AND you never go for the cheek, you kiss the air next to the cheek...

Isn't this a reporter who does this all the time for a comedy show or something like that.

EDIT: Yep, from Digital Spy "Sediuk is known for kissing celebrities and for other pranks."

"Will Smith slaps kissing reporter..."

As he should have. Like he said, it looked like he was going for the lips.

My Austrian aunty insists on greeting me like this too. I think in Austria it's reserved for family and close friends, in some countries in Europe it's much closer to a standard greeting than in Austria. I had no idea until I was almost made to feel that I was being insecure by not greeting people like this who I had quite literally only just met, before even talking to them other than saying "hello", only people of the opposite sex though as in Austria.

That wasn't a greeting kiss, that was a full on embrace and try to pash.

The reporter got off a little too lightly in my opinion. Deserved at least a drop kick.

Slaps? More like a nudge lol.

Honestly I think I would class that as more of a flick than a slap. He barely touches him with just his finger tips.

Also as others pointed out this was not just cheek kisses. Seriously watch the video. The guy entirely wraps his arm around Will's neck, Goes to do a cheek kiss but instead starts pulling Will in and trying to go for the mouth.

As others said he was lucky just to get a flick/slap. Just because someone is famous it doesn't mean you can kiss them on the lips as a joke.

Was more than a greeting. You don't kiss another man on the cheeck 2-3 times in such a situtation.

Oddly, I read it as "Will Smith Keeps Slapping reporter..."

Would have been hilarious.