That is pathetic.

Sony is just robbing their flock. They should have simply stuck with SD cards...even MicroSD cards if they wanted to save physical space. Such a disservice to their users.

SD cards are far cheaper and already an industry standard for portable memory. Also its odd that PSV games that come on a cart in the first place require this extra memory setup.

Nintendo clearly wins in this scenario. With DSi or 3DS you can save anything on the cart and it has some internal built in memory so you may never need to use an SD card, however if you do its just a normal SD card so they are cheap.

Those of you defending this can bake this cake anyway you want to... but the ingredients are still shit so it will still taste like shit.

They all seem to be pretty close, but it appears they might be $15-$25 dollars to high towards the top.

$120 for a 32gb Vita Memory Card just does not seem right.

Here is what I would price them at at:

4gb - $19.99
8gb - $29.99
16gb - $49.99
32gb - $69.99

Explain sarcasm? Its when you say something but mean the opposite.

Hence, people will buy the smaller cards due to the price. But this will deter people from buying things on PSN due to lack of space.

I know you wasnt reffering directly to me but I dont think its black or white. Personally, its not really that I defend Sony strategy, but I think the problem is more with consumers then with Sony. Until the masses stop the pay as cheap as possible thinking (which is just gaining more ground everyday), they will sell more system at 249$ with separate proprietary device then at 299$, as sad as it may sound. Would be much better ecologicaly speaking if all companies uses standard media.

I know its not exactly the same case but you would be surprise by the reduction in sales of high end appliances over the last few years. Nowadays, its almost impossible to upgrade from an L.G. washer (700$) to a Miele one (2000$) even though you tell your consumer that the Miele one will last 2-3 times longer. Bosch even had to stop selling their american size washer/dryer because they couldnt compete, the masses wouldnt pay the difference to get a better lifespan. Most people dont care about that anymore, they just care for the present moment and their immediate pocket, sadly. L.G. and Samsung understood that.

I understand Sony is looking to make their money back elsewhere (peripherals are usually the first/easiest way).  Nintendo has long been guilty of this and deserve the crown of peripherals.  I am sure the price will come down and there will be plenty of sites to pick it up cheaper (Amazon, etc..).

I was just wondering if there were any ballpark figures of how much Sony will lose per each Vita sold?

I remember they said somewhere they wouldnt sell it at a loss. I would guess they are at about their cost price. Im not sure though.

 Bosch had to pull out because they didn't articulate WHY their product was worth the price they were trying to get the American consumer to pay.

I sold appliances for over 10 years and I always suggested a Kitchenaid dishwasher over a Bosch. Why? Because the Kitchenaid had the same warranty, the same or better technology, the same or better cleaning ratings, same or better sound density, etc... and you didn't have to clean it out every time due to differences in European and American drainage laws. On top of that, the Kitchenaid was at most the same price, but usually cheaper.

If a company fails in the free market, its never the consumers fault. Its the branding, marketing, pricing, and presentation of the company.

Apple continuously sells a product that is more expensive than its competitors with products that either are technologically less or equal. Yet it has the largest marketshare in almost every market it makes a product in (Including PCs where Apple is about to be the #1 computer maker by passing HP). People will pay more when they believe the value is provided.

High Price != Best Quality... just biggest margins. But the company must clearly present the value provided to be successful.

Sony has done this in the past in many markets, however, more recently LG, Samsung, and others have provided many products that for any ordinary consumer appear to be nearly identical or in some cases better for a significant cost reduction. Samsung's LCD technology is better than any company out there, yet their TVs are generally less expensive than Sony who actually uses Samsung screens.

This memory is not in anyway better than SD cards. In fact, I'd wouldn't be surprised if it wasn't just SD card technology with some minor tweaks in DRM/Security. Then Sony is forcing it as proprietary, mandatory, and forcing it at a majorly inflated margin to make up losses on the PSV hardware.

Problem is, like iSheep with Apple's horrendous margins, many of you will flock to it with open wallets vs waiting for the 3rd party knockoffs who sale it for a more realistic margin and the same quality.

Consumers will continue to buy what is the best value for their needs. That could be a stripped down Kia or a fully featured BMW. Either way the customer is always right.

Gamestop once put Vita in preorder for $999 though.

"Problem is, like iSheep with Apple's horrendous margins, many of you will flock to it"

so anyone who sees value in something you don't is a sheep now?

Don't forget that memory cards are not created equal.

Two things that set them apart is write/read speeds and amount of write cycles you can do on such card .

Typicall SD card for fotocamera doesn;t need that many write cycles because number of times a single space on card is written to is fairly low over lifetime of such card.