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sethnintendo said:

I understand Sony is looking to make their money back elsewhere (peripherals are usually the first/easiest way).  Nintendo has long been guilty of this and deserve the crown of peripherals.  I am sure the price will come down and there will be plenty of sites to pick it up cheaper (Amazon, etc..).

I was just wondering if there were any ballpark figures of how much Sony will lose per each Vita sold?

I remember they said somewhere they wouldnt sell it at a loss. I would guess they are at about their cost price. Im not sure though.