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Forums - Sales Discussion - WW UP 12th of November

Euphoria14 said:

Not trying to be the buzz kill here but people keep mentioning that the 360 is doing incredible numbers, which it is, but they bring up reasons like "It is doing this without a price cut", "It is doing this without the Kinect launch and is only 19k down YoY", etc...

You need to put this into perspective and understand that while it does not have the buzz from the Kinect launch, it does however have exclusive advertising pretty much World Wide for the years BIGGEST release, custom MW3 console bundles, $100 giftcard promotions pretty much nation wide here in the US, with the $100 Gamestop deal being the week of MW3 and Skyrim launch. Pretty much Gamestop's way of saying "Here, buy an XBox and get the 2 hottest releases on the house".

So yes, the numbers are incredible with the onslaught of big time releases and insane deals, but while it didn't get a $50 cut like the PS3, it sure as hell had $50-$100 promotions for well over a month now.

So if anyone is going to attempt to undermine PS3 sales at all and use the relatively small YoY increase or being flat YoY as a negative needs to keep it real and do the same thing with the 360 sales considering it is like the only console getting huge deals left and right to help shift stock.


Not knocking any specific consoles, just being real here, so nobody get bent out of shape please, lol.


pretty much this

(though I'm not disagreeing with you) people also should give credit where its deserved, smart marketing=big sales, it boggles my mine on how little custom PS3 bundles the PS3 gets and most of them only see daylight in japan(or incredibly expnesive and only given to celebs; i.e. killzone 3 PS3/Move PS3).

although I think people maybe jumping the gun a little bit, just because the 360 had a huge week doesn't mean it will rule the holidays season(well most likely it will in NA) it had the biggest game of the year(MW3) and the biggest RPG(Skyrim) heavily advertised for their console along the bundles Euphoria14 was talking about.



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Reasonable said:
mjk45 said:
Reasonable said:
pezus said:
D-Joe said:
Shinobi-san said:
Now that i checked the region numbers i see 360 had a massive increase in EMEAA, while ps3 had a very minor increase...

well it dropped last week

and 40~50k gap not really close,and should be 100k+ again later

Considering it was 100k last week I think it's pretty close. As far as I know there wasn't a special edition 360 this week in EMEAA, or was there?

There was.  MW3 bundle in all main European countries I believe.  As I noted in a few of the prediction threads while MS is clearly looking to avoid an official RRP price drop they're going to use bundles and deals to effectively aggresively reduce the price to the consumer or appeal to the CoD fanbase to drive their holiday spike.

Not there's anything wrong with that, PS3 will have deals, etc. too - but I always feel MS does a better job of judging which bundles/deals to drive maximum return in the countries 360 is popular in and sees a bigger return.

That said with a SW title over 100K in Japan and huge MW3 numbers for PS3 in EMEAA matching those of 360 I'm a little surprised the PS3 saw no real boost in those territories.  The 360 numbers make sense, and given the lack of MW3 bundles for PS3 I didn't expect it to match 360 boost wise anywhere, but it does seem to have seen particularly weak boosts nonetheless.

Still - I can't complain, things are heading to the virtual (and sure to be entertaining) tie for HW for the year with 360 sure to do more over the holidays.  The forums are going to be interesting place for the next few weeks.

Would I be right in assuming that these MW3 deals cost MS a fair bit of money  and that a higher proportion than usual are sold to people who are already  360 owners ,and Sony spreads theirs out more and  tends to use theirs to promote their exclusives and gets benefit year round where as Ms spends up at the peak buying time to gain ground,  also being the start to the holiday season and MW3 being a blockbuster  is the real impact positive as it is , clouded.

Unless MS are marketing wizards (which they might be) then yes the MW3 deals would have cost them money.  Activision has no need to favour MS and would certainly have made them pay for the advertising favouritism while retailers/Activision would almost certainly have got MS to vendor fund bundles.

I suspect a fair number of the MW3 bundles went to existing 360 owners.  Not all but a decent amount.  This is normal for special editions which target existing fans.  Given Sony do this well in Japan I'm always amazed then seem somewhat flumoxed in West about doing the same thing.  But kudos to MS for good targeting of special edition bundles in West.

I think both spend all year round but I do feel there is a situation where Sony spends a bit more all year round and MS focuses more on certain time periods.  Given MS main install base is countries with big seasonal spikes in demand this makes sense whereas Sony at the moment has a more spread install base for PS3 geographically and tends to lean towards more regular advertising to maintain brand visibility.

Overall I think MS advertises better than Sony in the West,particularly in the US, although both do a good job overall I guess.

I agree , In MS favour they  rightly or wrongly have been seen since Halo as the shooter box , and that along with the fact that cod's sell better on there platform made it the perfect match for them also b'ops gained some ground on the PS3 so the MW3 bundling and importantly the advertising that made it look like a 360 first title was the right counter for that, Sony on the other hand seem to weigh up cost and effect more than MS this gen, where as MS coming from the Xbox can continue to spend to build the brand and to tell you the truth both strategys seemed to have worked , horses for courses I guess , MS in gaining ground and Sony in overcoming the burdens placed on the PS3 in relation to carrying  bluray and cell for the entire company.



Hyruken said:
pezus said:
Hyruken said:
Not shocked at the 360 numbers, but shocked at the people crying about it....

It happens every year in the build up to the holidays, you think people would learn by now.

Also just thought i would add something to the whole "Europe" thing. In case you have not heard countries like Spain,France,Italy,Greece and now maybe Germany are in financial trouble. In Spain 40% of ages 16-35 are out of a job. That is the gaming audience. I am surprised that the numbers for all the consoles are that high right now in europe considering the eurozone issues.

The sad thing is the numbers will continue to mirror last years and the year before that, and the year before that but yet people will still cry undertrackz for da ps3!! Sony never wins the holidays. Feck even November last year in the NPD 360 sold 1.4m and the PS3 sold only 500k. An almost 900k gap just from that one month.

I think very few people honestly expected PS3 to be doing better then 360 in the run up to holidays.

Bolded: I see an error in your reasoning.

Why don't you list EMEAA numbers for November last year while you're at it, and maybe Japan too?

There is no error. The point i was making was to show that at this time of the year 360 sells more. That isn't even debatable.

To save an argument the WORLDWIDE numbers for november last year was 360 - 2.218m and PS3 - 1.8m. That was with the launch of GT5 and the bundles etc

What i was trying to say was that 360 numbers in the states from this period until the end of the holidays are always stronger then the PS3. This year will be no different. The high numbers in the US make up for the EMEAA and Japan numbers. With what is happening in europe with the financial situation i would expect ps3 and 360 numbers to be well down on last years in EMEAA.

You mention last year, but if you go back just one more, 2009, you will see that the PS3 performed better during the holiday season.  In Nov '09, the PS3 sold ~1.91 million, while the 360 only sold ~1.64 million.  In Dec '09, the PS3 sold ~3.93 million, while the 360 only sold ~2.71 million.  That's a lead of ~1.5 million in the PS3's favor.  In Americas for that year, the 360 only outsold the PS3 by 172K for both months combined.  So yea, Americas does not always make up for EMEAA and Japan numbers.  While I have no doubt this is going to be a great year for the 360 in Americas, the PS3 isn't going to exactly be a slouch there.  And it is going to rule EMEAA and Japan.  At least, in home consoles.



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If XB360 HW and SW sales stay high until the end of the year, MS should be able again to recoup almost all the huge funds allocated for marketing. At least overall, as some Kinect games taken individually won't ever recoup their costs, Dance Central 2 for example cost in TV ads just in Italy more than its gross revenue, let alone profits, across the whole Europe (I'm actually surprised by DC 2 faring so bad, I'm not a Kinect fan, but I thought even since before its launch that it's perfect for dance games and for a subset of fitness and sports games).



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Incredible 360 numbers.

From this point till the end of the holidays the 360 will not be outsold a single week by another home console. You think these sales are big just wait till Black Friday, our projected 360 numbers are massive.

And some of the software this week is a little off tracked :-/



brilliant 360 numbers,i can't read the thread as my PC still down so don't have time,will they still pricecut now sometime or when do you think?

obviously MW3 is insane but great Skyrim numbers too in the same week,i bought Skyrim and love it too

UK 360 numbers are crazy



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The xbox360 and kinect are heavily advertised in TV here in europe. I think more than PS3 and Wii together. At the moment I don't see that this multi-million marketing campaign will lead to adequately sales of the xbox.



MARCUSDJACKSON said:
nice 360. can't say it wasn't expected. well M5 looks like history repeated its self. expect 360 to be on top next wk. likely not by 100k but its possible.

Reach impressive numbers 100k. UC3 still holding its own. will sell 2m before yrs end. likely 300k again next wk.

the black friday war will be interesting. if MS was hoping for MW3 to give them the edge then in the second wk of Nov. its looking possible. the PS360 gap 2.6m. Dec. will be interesting to see. i'm looking forward to next wk to see if the Skyrim MW3 boost holds. last 2 wks of Nov. looks to go to MS.

Next week anything can happen. 360 and PS3 sales will both fall, but will Halo and coloured PS3's make the fall not as bad?

UC3, like many games this fall which deserve better sales, is selling poorly. This generation is tired of multiple sequels (well except the mindless zombies), and it shows. Suck though because UC3, Gears 3, and Forza 4 are all great games.

I did say the 360 will likely outsell the PS3 this holiday, but not by much, and it won't surpass PS3 in annual sales. MS is selling 360's by retailers at $250 or less, chances are BF will help them more.



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Michael-5 said:
MARCUSDJACKSON said:
nice 360. can't say it wasn't expected. well M5 looks like history repeated its self. expect 360 to be on top next wk. likely not by 100k but its possible.

Reach impressive numbers 100k. UC3 still holding its own. will sell 2m before yrs end. likely 300k again next wk.

the black friday war will be interesting. if MS was hoping for MW3 to give them the edge then in the second wk of Nov. its looking possible. the PS360 gap 2.6m. Dec. will be interesting to see. i'm looking forward to next wk to see if the Skyrim MW3 boost holds. last 2 wks of Nov. looks to go to MS.

Next week anything can happen. 360 and PS3 sales will both fall, but will Halo and coloured PS3's make the fall not as bad? great point. the fall shouldn't be to big with Halo and those colored consoles but i some how see PS3 winning the 3rd wk. now thats hard to say when considering the effect MW3 may still have on hardware. i still find it strange that PS3 saw no reall boost in hardware. didn't PS3 drop wk over wk in the EMEAA?

$149 4G 360 and $199 160G PS3 at wal-mart, best buy, and target. i say the PS3 is the better buy but both are great deals. the question is which one will have the biggest effect? 

UC3, like many games this fall which deserve better sales, is selling poorly. This generation is tired of multiple sequels (well except the mindless zombies), and it shows. Suck though because UC3, Gears 3, and Forza 4 are all great games. agreed but in comparison to UC2 UC3 is kicking more ass then need be, although it should be kicking more and taking some names with it. i was sick of sequels when MW2 came out lol. see thats what happens when you continue to put the same product out yr end and tr out but more then 23m people disagree sadly.

I did say the 360 will likely outsell the PS3 this holiday, but not by much, and it won't surpass PS3 in annual sales. MS is selling 360's by retailers at $250 or less, chances are BF will help them more. agreed. i expected 360 to sale 500k and PS3 to sale 400k MW3 wk. i was only 12k off how lucky can you get lol. again black friday is questionable in my eyes but as usual this gen history repeats its self, and now i'm seeing signs of PS3 winning 2012 aswell but thats to far ahead but i bring it up cause last month i didn't see it as i'm sure you remember.

well the holiday season also includes Dec. so what do you see? i'm looking for PS3 to take the first 2wks of Dec. after that i'm not to sure.