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Forums - Sony - U.K. PS3 sales up 65 percent

ethomaz said:
kowenicki said:
ethomaz said:
kowenicki said:
ethomaz said:
Great... the weakest PS3 territory in Europe.


strongest

highest sales.

Sorry... all others consoles sells better than PS3 in UK... so weakest.

PS3 is stronger in Japan even it selling less numbers than US.

Soory, but no.

Ask Sony which their strongest markets are... they deal in raw sales numbers not some other spurious factor.

Their answer would be the US, Japan and the UK.... in that order.

Dude... US and UK territories are the weakest.

Sony needs to do better numbers in these countries.

dont you know, by saying regions where ps3 sells the least compared to the other consoles is the ps3's best regions makes people like kowen very happy.

it makes it appear its a bad selling console



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kowenicki said:
ethomaz said:
kowenicki said:
ethomaz said:

kowenicki said:

 thats irrelevant

which is its strongest market?

Where it has more market share... where it dominates.

I am not calling you a fanboy... but thats fanboy mentality.  Sony only care about the actual sales numbers and market penetration.

The PS3 is in more homes in the UK than any other Euro country, it has sold more consoles in the UK than in any other Euro country.... and has sold more per head in the UK than in any other country on the planet.

The UK is the PS3's strongest market in Europe by pure numebrs and strongest in the world by market penetration.

PS3 is week in UK... It needs more sales there.

Just because the culture of UK people is more videogame like not means PS3 sells good in UK... no it sells bad.

Brasil have more than 170 millions guys... any videogame have low numbers here... maybe one in each 100k buy a console... but the PS3 dominates here, and it is a strong market for Sony (we already have the PSN Store BR and a lot of PS3 titles localized to PT_BR).

I give up... logic like yours would take a company to bankruptcy.

since you seem to have such great knowledge on how to run a business, would you care to explain how focusing on markets where you are weaker than you competetors will make you go bankrupt



+65%, but without a drop before the cut, as it was announced zero day. To say more about this performance, we'll have to see the percent increase elsewhere, though.
I get what Ethomaz says, UK is the biggest EU market for PS3, but UK is the biggest EU game market as a whole and PS3 gets the smallest share of it, compared to the share it enjoys in the rest of EU.



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The terms in this thread aren't absolute. PS3 numbers do need to improve in the UK and US as those are the largest Western video game markets. Even though those markets are the strongest in absolute numbers for PS3, the figures could be far stronger. Its a bit like how the 2-3m X360s legally sold in Mexico is an amazing number for that market but the 1.5m X360s sold in Japan is a terrible number. Both countries have over 100m people, both are trillion dollar economies with low unemployment - but Mexico has purchasing power of $13,000 per person and a $1.2b video game market while Japan has purchasing power of $45,000 per person and a $6b video game market.

For a 16% price cut, and no major games a 65% lift is actually pretty good. Could see something like 30k - 65k - 100k this week pretty easily and then the figures would wind down fairly rapidly to their new threshold of 140k - 175k before the rush of major fall content starts to arrive in two months.



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Hyruken said:
Have to say i do laugh when i read people saying stuff like "Weakest region" when talking about the UK PS3 numbers.

Because it is like saying a country with 5 people who all buy a ps3 = best region! Which is tarded.... That isn't how the real world works.

Some people say France is one of the best regions for PS3. It has a population of 65m. UK has a population of 63m. But yet the UK has sold 4m and in France it has sold 3m. if you look at it in a % terms in the UK 6.3% of the population own a PS3. In France 4.6% own a PS3.
You can do the same for all the other countries.
Japan = 128m population. 6.8m PS3's sold = 5.3% of the population own a ps3.
US = 312m population. 17m PS3's sold = 5.4% of the population own a PS3.
Germany = 82m population. 2.7m PS3's sold. = 3.2% of population own a PS3.
Italy = 62m population. 2.3m PS3's sold = 3.7% of population own a PS3
etc etc etc

In terms of the percentage of population that own a PS3 UK is the highest in the world based on the tracked nations.
Saying it is a "weak region" is pretty laughable when you look at it like that.

Thank you for that enlightening post.  Very insightful.  I have a better understanding of Sony's regional performance and relative success.



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ethomaz said:
kowenicki said:
ethomaz said:
kowenicki said:
ethomaz said:
Great... the weakest PS3 territory in Europe.


strongest

highest sales.

Sorry... all others consoles sells better than PS3 in UK... so weakest.

PS3 is stronger in Japan even it selling less numbers than US.

Soory, but no.

Ask Sony which their strongest markets are... they deal in raw sales numbers not some other spurious factor.

Their answer would be the US, Japan and the UK.... in that order.

Dude... US and UK territories are the weakest.

Sony needs to do better numbers in these countries.

God get over yourself, you're wrong. Sony don't measure it like that, if they sell 1 mill in UK and 800k in France, they're stronger in the UK


COMMON SENSE.



 

That's pretty good though, it's cut % wise is the most in the UK so it should do v good here



 

TheSource said:

The terms in this thread aren't absolute. PS3 numbers do need to improve in the UK and US as those are the largest Western video game markets. Even though those markets are the strongest in absolute numbers for PS3, the figures could be far stronger. Its a bit like how the 2-3m X360s legally sold in Mexico is an amazing number for that market but the 1.5m X360s sold in Japan is a terrible number. Both countries have over 100m people, both are trillion dollar economies with low unemployment - but Mexico has purchasing power of $13,000 per person and a $1.2b video game market while Japan has purchasing power of $45,000 per person and a $6b video game market.

For a 16% price cut, and no major games a 65% lift is actually pretty good. Could see something like 30k - 65k - 100k this week pretty easily and then the figures would wind down fairly rapidly to their new threshold of 140k - 175k before the rush of major fall content starts to arrive in two months.

£250 to £199, so a 20% cut



 

Jay520 said:
You guys know what ethomaz is trying to say. Stop trying to give him a hard time.

If you use the word 'weak' in context, then you would discover that ethomaz is correct. The PS brand could see the most improvement in the UK. Sure, the PS3 sells the most units there, but that doesn't change the fact that the PS brand in that country is a lot lower than it could be. The PS brand is weak there and Sony needs to attack that market if they want a higher overall install base.

I'm sure Sony wants to have a large install base world wide. In order to do that, they need to attack the markets where they are weak, or the markets where they are missing out on the most potential customers (Us, Uk, etc.)


*high five*



Strongest and weakest is relative, depending on the logic behind it both can be said. Its true that if you compare to its competitors UK is PS3 weakest region. But its also a strong region for Sony when it comes to overall sales. You guys are arguing for absolutely no reason.