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Forums - Sony - U.K. PS3 sales up 65 percent

ethomaz on 22 August 2011
Hyruken said:

That doesn't make sense?

Maybe i am being thick here but why does the PS3 need to steal the UK market and not the French market? France has a 3m+ more people living there then the UK but yet has 2% lower PS3 sales then the UK. If a country has a lower population but higher sales then another country that does not make it "weak". It makes it a strong region because it is selling above the average %. Countries like France should be selling a lot more PS3's because they are dominantly pro Sony, the other console (360) is way down the list in that region. PS3 almost doubling the 360 numbers weekly there.

As the figures show if you look at it in a population to console ratio the PS3 is doing much better in the UK then the other countries including Japan and US.

Because the culture... there are a lot more potential gamers in UK than France... the consoles sells more in UK than France... the market share in France for PS3 is great... in UK is bad.

PS3 needs sell more in UK... not in France.



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kurasakiichimaru on 22 August 2011
Hyruken said:
Have to say i do laugh when i read people saying stuff like "Weakest region" when talking about the UK PS3 numbers.

Because it is like saying a country with 5 people who all buy a ps3 = best region! Which is tarded.... That isn't how the real world works.

Some people say France is one of the best regions for PS3. It has a population of 65m. UK has a population of 63m. But yet the UK has sold 4m and in France it has sold 3m. if you look at it in a % terms in the UK 6.3% of the population own a PS3. In France 4.6% own a PS3.
You can do the same for all the other countries.
Japan = 128m population. 6.8m PS3's sold = 5.3% of the population own a ps3.
US = 312m population. 17m PS3's sold = 5.4% of the population own a PS3.
Germany = 82m population. 2.7m PS3's sold. = 3.2% of population own a PS3.
Italy = 62m population. 2.3m PS3's sold = 3.7% of population own a PS3
etc etc etc

In terms of the percentage of population that own a PS3 UK is the highest in the world based on the tracked nations.
Saying it is a "weak region" is pretty laughable when you look at it like that.



I think you got this all wrong, it's not about the percentage there is for PS3 owners in a certain country but it is about the market share in a country. For example, you can't really compare the percentage of PS3 owners in Japan to the percentage of PS3 owners of UK because it's not the home consoles which are dominating in Japan but the handhelds. That's the reason why we can't use that, all we know PS3 and Wii are strong in Japan despite the handhelds becoming the main focus of Japanese developers and gamers.



Hyruken on 22 August 2011
ethomaz said:
kowenicki said:
ethomaz said:

kowenicki said:

 thats irrelevant

which is its strongest market?

Where it has more market share... where it dominates.

I am not calling you a fanboy... but thats fanboy mentality.  Sony only care about the actual sales numbers and market penetration.

The PS3 is in more homes in the UK than any other Euro country, it has sold more consoles in the UK than in any other Euro country.... and has sold more per head in the UK than in any other country on the planet.

The UK is the PS3's strongest market in Europe by pure numebrs and strongest in the world by market penetration.

PS3 is weak in UK... It needs more sales there.

Just because the culture of UK people is more videogame like not means PS3 sells good in UK... no it sells bad.

Brasil have more than 170 millions guys... any videogame have low numbers here... maybe one in each 100k buy a console... but the PS3 dominates here, and it is a strong market for Sony (we already have the PSN Store BR and a lot of PS3 titles localized to PT_BR).


Mate that makes no sense at all.....What your saying is that a company should be going after the 50k people who live in Bosnia (just an example) while ignoring the 60m people in France who don't have their product because they already have more sales then the next competitor. If you said something like that in our company (i am a business analyst remember) they would fire you on the spot.

Having a marketshare does not mean big sales. As pointed out to you now countless times if a country has 5 people and they buy 5 consoles that is still 5 sales it is a 100% ownership. If a country has 100 people and sells 6 consoles that is 6 sales and a 6% ownership. Now if you had a company would you be trying to sell your products to the 5 people in the first country who already own your product or to the 94 other people in the other country who don't?

Because what you are saying is to sell the product to the country with 5 people. As in your definition that would be your "strong region". Even though it makes less money for you then the other country.

What your basically saying/implying is that PS3 should be doing better in UK because it is 3rd sales wise. But even while it is 3rd sale wise in the UK it still sells more then it being 1st in France. If Sony as a company had to shut down sales in either France or UK where do you think they would shut down? The place with the biggest Marketshare or the place that gives them most sales? They would shut down France because they make more money being 3rd in the UK then they do with being 1st in France. That shows UK is "stronger market" then France for Sony.



ethomaz on 22 August 2011

Hyruken said:

Mate that makes no sense at all.....What your saying is that a company should be going after the 50k people who live in Bosnia (just an example) while ignoring the 60m people in France who don't have their product because they already have more sales then the next competitor. If you said something like that in our company (i am a business analyst remember) they would fire you on the spot.

Having a marketshare does not mean big sales. As pointed out to you now countless times if a country has 5 people and they buy 5 consoles that is still 5 sales it is a 100% ownership. If a country has 100 people and sells 6 consoles that is 6 sales and a 6% ownership. Now if you had a company would you be trying to sell your products to the 5 people in the first country who already own your product or to the 94 other people in the other country who don't?

Because what you are saying is to sell the product to the country with 5 people. As in your definition that would be your "strong region". Even though it makes less money for you then the other country.

What your basically saying/implying is that PS3 should be doing better in UK because it is 3rd sales wise. But even while it is 3rd sale wise in the UK it still sells more then it being 1st in France. If Sony as a company had to shut down sales in either France or UK where do you think they would shut down? The place with the biggest Marketshare or the place that gives them most sales? They would shut down France because they make more money being 3rd in the UK then they do with being 1st in France. That shows UK is "stronger market" then France for Sony.

What I'm saying is that there are more console gamers in the UK than in France... Sony needs to sell more in UK first... gain market because the PS3 brand is weak there.



welshbloke on 22 August 2011

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demonfox13 on 22 August 2011
Hyruken said:
ethomaz said:
kowenicki said:
ethomaz said:

kowenicki said:

 thats irrelevant

which is its strongest market?

Where it has more market share... where it dominates.

I am not calling you a fanboy... but thats fanboy mentality.  Sony only care about the actual sales numbers and market penetration.

The PS3 is in more homes in the UK than any other Euro country, it has sold more consoles in the UK than in any other Euro country.... and has sold more per head in the UK than in any other country on the planet.

The UK is the PS3's strongest market in Europe by pure numebrs and strongest in the world by market penetration.

PS3 is weak in UK... It needs more sales there.

Just because the culture of UK people is more videogame like not means PS3 sells good in UK... no it sells bad.

Brasil have more than 170 millions guys... any videogame have low numbers here... maybe one in each 100k buy a console... but the PS3 dominates here, and it is a strong market for Sony (we already have the PSN Store BR and a lot of PS3 titles localized to PT_BR).


Mate that makes no sense at all.....What your saying is that a company should be going after the 50k people who live in Bosnia (just an example) while ignoring the 60m people in France who don't have their product because they already have more sales then the next competitor. If you said something like that in our company (i am a business analyst remember) they would fire you on the spot.

Having a marketshare does not mean big sales. As pointed out to you now countless times if a country has 5 people and they buy 5 consoles that is still 5 sales it is a 100% ownership. If a country has 100 people and sells 6 consoles that is 6 sales and a 6% ownership. Now if you had a company would you be trying to sell your products to the 5 people in the first country who already own your product or to the 94 other people in the other country who don't?

Because what you are saying is to sell the product to the country with 5 people. As in your definition that would be your "strong region". Even though it makes less money for you then the other country.

What your basically saying/implying is that PS3 should be doing better in UK because it is 3rd sales wise. But even while it is 3rd sale wise in the UK it still sells more then it being 1st in France. If Sony as a company had to shut down sales in either France or UK where do you think they would shut down? The place with the biggest Marketshare or the place that gives them most sales? They would shut down France because they make more money being 3rd in the UK then they do with being 1st in France. That shows UK is "stronger market" then France for Sony.

Actually to an extent I understand what he is saying. If I was heading Sony's marketing team, I would keep pushing the PS3 to continue selling in France despite it being one of Sony's strongest nations, but at the end of the day my marketing efforts would be intensifying in the UK to gain market share where it is weaker when compared to Nintendo and M$. I am surprised because for an analyst that should have been something you should have caught at first glance, I'm only a measly marketing student and it wasn't that hard to read into it.



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S____M____C____C on 22 August 2011

By the way......

Terms such as 'strongest' and 'weakest' are context-bound. So, it all depends on the context (market share or units sold for example). None of you are factually right.



NiKKoM on 22 August 2011
Legend11 said:
It's strange that game sales haven't seen much of a boost, in fact it looks like they may actually be doing worse...

TOP 40 ENTERTAINMENT SOFTWARE - INDIVIDUAL FORMATS (UNITS), WEEK ENDING 20 August 2011
14 Xbox 360
11 Wii
4 PS3

And two of those PS3 titles were outsold by Kinect Joy Ride, I wonder what's up with that?

You should look at the Blu-ray Charts..

yeah that one was too easy...



 

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BHR-3 on 22 August 2011

woah thats it, thats like 11k?



                                                             

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aavidbacon on 22 August 2011
ethomaz said:

Hyruken said:

Mate that makes no sense at all.....What your saying is that a company should be going after the 50k people who live in Bosnia (just an example) while ignoring the 60m people in France who don't have their product because they already have more sales then the next competitor. If you said something like that in our company (i am a business analyst remember) they would fire you on the spot.

Having a marketshare does not mean big sales. As pointed out to you now countless times if a country has 5 people and they buy 5 consoles that is still 5 sales it is a 100% ownership. If a country has 100 people and sells 6 consoles that is 6 sales and a 6% ownership. Now if you had a company would you be trying to sell your products to the 5 people in the first country who already own your product or to the 94 other people in the other country who don't?

Because what you are saying is to sell the product to the country with 5 people. As in your definition that would be your "strong region". Even though it makes less money for you then the other country.

What your basically saying/implying is that PS3 should be doing better in UK because it is 3rd sales wise. But even while it is 3rd sale wise in the UK it still sells more then it being 1st in France. If Sony as a company had to shut down sales in either France or UK where do you think they would shut down? The place with the biggest Marketshare or the place that gives them most sales? They would shut down France because they make more money being 3rd in the UK then they do with being 1st in France. That shows UK is "stronger market" then France for Sony.

What I'm saying is that there are more console gamers in the UK than in France... Sony needs to sell more in UK first... gain market because the PS3 brand is weak there.

Man, don't embarass us brasilians, please. Their point is that for Sony, UK and US are the most important market, cause, despite selling less then Wii and x360, it's above all other countries in raw numbers. A rise of 65% in Uk is probably better then a rise of 70 or even 80% in france, for example.

On the other hand, there's more room for improvement in UK and US, it seems to be Ethomaz ponit, which is not actually wrong. Since this regions have a higher interest in games, compared to rest of the world (except japan), it's rather logical that what PS3 can do better and in this light is doing rather weak.

Let's try to understand what the othr is trying to say.

BTW, ignore me if I got anything wrong, but that seemed tobe the gist of it.



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