How about: "Sony needs a dual focus on expanding the market in France, while gaining share in the existing market for the UK."

Obviously it's not quite that simple, but it's a statement no one can disagree terribly on, right?

dude! wut?! lets say what you say is true that 1 in every 100k buys a console...thats like 10 consoles per million. if the population is 170m, then that would make it 1700 consoles? and you call that a strong market?! sure, sony may be the market leader but at a market that size? that is not a strong market. even if we increase that to a hundred folds which would make a total of 170k consoles...still not a strong market. market share is not a reflection of market strength.

What did you expect from a 50 dollar cut?

The effect should come later as the price cut was not as hyped as the last one that PS3 did and mostly because it was very sudden. I wonder if the PS3 can outsell the 3DS next week

If it goes up by 11k in most territories then it sounds like it should do as  well as most people on this web site were predicting, 200k week 1 with no major software or big push. Not bad if you ask me.

half of last year 360s 77k slim launch which i dont believe had any cuts, but i guess that would be asking alot since MS actually adds features to there console revisions. . . or at least half of 09s PS3 $100 cut of 46k 

15-20k would of been more meaningful

but hyruken and kowenicki are not comparing Sony's sales to MS or Nintendo. They're comparing it to Sony sales in other regions. Sure, MS and Nintendo may have a larger market share in the UK but that does not make it a weak market for Sony. Market Share is not an indication of Markiet strength.

They arent even talking about marketing. They were talking about market strength. Sony could be the market leader in country X, hell they could own 99.99% of the video game market in country X but total sales is only 20k. They may be the market leader but that sure as hell is not a strong market. which is what i believe is what they are pointing out. Another example could be that Sony only has 5% of the market in country Y while nintendo and MS owns 95% of the video game market. But Sony has sold 10M units! even at 5%, they manage to sell 10m units! they may have a small ass market share but 10m units sold makes it a strong market.

There are times when, even if a company has the smallest market share, the sales generated is large enought to keep them happy and make it a strong market. Much like a family owned dinner who has regular customers is a hell of a lot smaller compared to a large fast food chain like Mcdonalds. But since the dinner has regular customers and are earning enough to keep the family happy, they see no need to try and get a larger market share. Market share is not the end all be all of busniness, sales is.

You guys know what ethomaz is trying to say. Stop trying to give him a hard time.

If you use the word 'weak' in context, then you would discover that ethomaz is correct. The PS brand could see the most improvement in the UK. Sure, the PS3 sells the most units there, but that doesn't change the fact that the PS brand in that country is a lot lower than it could be. The PS brand is weak there and Sony needs to attack that market if they want a higher overall install base.

I'm sure Sony wants to have a large install base world wide. In order to do that, they need to attack the markets where they are weak, or the markets where they are missing out on the most potential customers (Us, Uk, etc.)

Couldn't have said it better myself. But you know users like kowen.

OT: Ps3 sales should be at around 200k for the week. More interesting to see is where it levels out before the holidays.