demonfox13 said:
Hyruken said:
ethomaz said:
kowenicki said:
ethomaz said:
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kowenicki said:
thats irrelevant
which is its strongest market?
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Where it has more market share... where it dominates.
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I am not calling you a fanboy... but thats fanboy mentality. Sony only care about the actual sales numbers and market penetration.
The PS3 is in more homes in the UK than any other Euro country, it has sold more consoles in the UK than in any other Euro country.... and has sold more per head in the UK than in any other country on the planet.
The UK is the PS3's strongest market in Europe by pure numebrs and strongest in the world by market penetration.
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PS3 is weak in UK... It needs more sales there.
Just because the culture of UK people is more videogame like not means PS3 sells good in UK... no it sells bad.
Brasil have more than 170 millions guys... any videogame have low numbers here... maybe one in each 100k buy a console... but the PS3 dominates here, and it is a strong market for Sony (we already have the PSN Store BR and a lot of PS3 titles localized to PT_BR).
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Mate that makes no sense at all.....What your saying is that a company should be going after the 50k people who live in Bosnia (just an example) while ignoring the 60m people in France who don't have their product because they already have more sales then the next competitor. If you said something like that in our company (i am a business analyst remember) they would fire you on the spot.
Having a marketshare does not mean big sales. As pointed out to you now countless times if a country has 5 people and they buy 5 consoles that is still 5 sales it is a 100% ownership. If a country has 100 people and sells 6 consoles that is 6 sales and a 6% ownership. Now if you had a company would you be trying to sell your products to the 5 people in the first country who already own your product or to the 94 other people in the other country who don't?
Because what you are saying is to sell the product to the country with 5 people. As in your definition that would be your "strong region". Even though it makes less money for you then the other country.
What your basically saying/implying is that PS3 should be doing better in UK because it is 3rd sales wise. But even while it is 3rd sale wise in the UK it still sells more then it being 1st in France. If Sony as a company had to shut down sales in either France or UK where do you think they would shut down? The place with the biggest Marketshare or the place that gives them most sales? They would shut down France because they make more money being 3rd in the UK then they do with being 1st in France. That shows UK is "stronger market" then France for Sony.
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Actually to an extent I understand what he is saying. If I was heading Sony's marketing team, I would keep pushing the PS3 to continue selling in France despite it being one of Sony's strongest nations, but at the end of the day my marketing efforts would be intensifying in the UK to gain market share where it is weaker when compared to Nintendo and M$. I am surprised because for an analyst that should have been something you should have caught at first glance, I'm only a measly marketing student and it wasn't that hard to read into it.
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but hyruken and kowenicki are not comparing Sony's sales to MS or Nintendo. They're comparing it to Sony sales in other regions. Sure, MS and Nintendo may have a larger market share in the UK but that does not make it a weak market for Sony. Market Share is not an indication of Markiet strength.
They arent even talking about marketing. They were talking about market strength. Sony could be the market leader in country X, hell they could own 99.99% of the video game market in country X but total sales is only 20k. They may be the market leader but that sure as hell is not a strong market. which is what i believe is what they are pointing out. Another example could be that Sony only has 5% of the market in country Y while nintendo and MS owns 95% of the video game market. But Sony has sold 10M units! even at 5%, they manage to sell 10m units! they may have a small ass market share but 10m units sold makes it a strong market.
There are times when, even if a company has the smallest market share, the sales generated is large enought to keep them happy and make it a strong market. Much like a family owned dinner who has regular customers is a hell of a lot smaller compared to a large fast food chain like Mcdonalds. But since the dinner has regular customers and are earning enough to keep the family happy, they see no need to try and get a larger market share. Market share is not the end all be all of busniness, sales is.
