Oh, I see...

Sony goes bankrupt confirmed!

NOOOOO!!!!! READ THE OP! $318 is the average cost per malicious act in 2010.  You are wrong.  They took the average 2010 cost, multiplied it by 70 million, to get the estimated cost.

Well not necessarily, but it will really destroy the organization if it is truly 23 billion. They would most likely have to sell off strong parts of their organization, but I doubt it is 23 billion. 

proft as i said means nothing.  by psn being down they are missing out on say 5 million in sales like yous aid.  It does not matter if that woudl have been profit or not.  PSN being down means they don't recieve that 5 million.  Its missed sales.  Its money sony does not get.  Doesn't matter if its profit money or loss money, in the end its MONEY that they don't get.

where do you think they got this 318 average?  from taking total costs associated to situations like this and dividing it by number of accounts.  thus the same thing i was saying.  Sony has to fix this problem that deals with 70 million accounts, it doesn't matter if half of them are fake or not, sony still has to fix the problem.  hell by creating multiple accounts you guys just made sony's problem bigger.  this isn't some per account issue, its something they fix all at once.  the more accounts the harder the problem is to fix. 

Gotta catch 'em all? :P

Have you seriously still not read the article?  "The Institute claims that the average cost of a data breach in 2010 was $318 per malicious act." (Can you see it now?).  The average cost of a data breach in 2010 was $318 per malicious act.  That is what this institute came up with.  Based on this average cost from 2010, they are then taking the total number of psn users, 70,000,000, and multiplying by what the average cost per each of those users would be, or $318.  You then get $22.26 billion.

But that 23 billion is clearly nonsense. You're saying this little intrusion is going to cost them all the money the playstation brand has made in 20 years? Bam, gone? Unless every single person who's ever made a PSN account decides they need to take serious legal action, there's no chance of it coming remotely close to that cost.

you still don't get it.  right now there are thousands of things on psn correct?  these thouands of things are not getting pruchased because of psn being down.  So there are 0 sales.  No REVENUE coming in from thsoe things.  Now what costs are associated to those games?  server costs?  tech support, ect.  Pretty small costs.

What costs are they incuring now trying to fix this situation.  insane.

If psn was not down.  Lets say i sign in and buy COD new map.  whats this cost me $20 or something.  what do you think this costs sony?  a few penies at most.  Now most of that money does go to activision, but still it doesn't cost sony much of anything to host these thousands of games and the support needed.  Sure that dollar ammount may be high, but that dollar amount PER GAME is very very very low.  Just like this article is about. 

To those saying that it took average, then times by 70.  Ok yea, i see that.  So please tell me, how do fake accounts, duplicate accounts ect lower that cost?  how does sony know to ignore these accounts?  thats not how this works.  They dont' go through every account individually.  They need to fix a problem affecting 70 million accounts.  It does not matter if those accounts are nothing more than a login and password.  THis is a figure take by looking at other situations and how much it took to fix them and their account numbers.  THe more account numbers the harder it is to fix

Actually the 1 billion was just the start up money and maybe for the first year of the extended warrenty, there's still the normal warrenty and all operational cost of the warrenty after it, in short we don't have a real number but I would guess it to be double or triple the 1 billion

yea i missed that earlier, but still doesn't change fact.

this malicious act average is taken by looking at similart things.  Lets say master card had this problem and use same figures as ps3.  There are 70 million master card holders.  We can all agree that these are ALL legit accounts and not duplicates, or fake names, ect right? 

Now what does master card do?   Do they go through each individual account and fix it?  hell no, they work on teh problem as one big whole.  It costs them 22.26 billion dollars to fix the problem.  It did not cost them 318 per account, it cost them total 22.26 billion dollars.  that 318 is a bullshit number you get by dividing by # of accounts.  It means nothing.  

That 318 is just some average bs number gotten from lookikng at all the costs in the year dealing with this stuff and dividing by # accounts.  It means nothing.  Its just a rough way of guessing how much a situation like this will cost the company.

This could end up costing sony a couple billion, or up to 50 billion who knows.  BUT the fact that half of those 70 million accounts are fake or not means absoultely NOTHING.