Is it really surprising that Wii is up in the USA?
Last year, the best Wii deal in Dec was Wii plus bundled game for $150 for a week or two.
This year the best Wii deal in Dec was Wii plus two bundled games for $125 for a couple days, with several weeks of Wii two bundled games at $150. There are also two options for bundles officially now, with retailers making alot on their own.
Off the top of my head Toys R Us, Walmart, Best Buy, Kmart have offered Wii at $125 - $150 at least once, and Target had Wii at $177, Sears had Wii at $190. Gamestop is the only major place not to do it.
Don't underestimate what I like to call "the demographic synergy" either. If you get three big games for every gaming demographic for Christmas you're pretty well set. Dancing, Party, Sports, Platformers, Puzzles, Shooters, Fitness, Fighters, RPGS, and Strategy games are all covered fairly well on Wii now. The main missing genres are high end shooters, rpgs, sports, and action titles.
There was tons of variety in Wii content for 2010 - Just Dance 2 to Sin & Punishment Wii. Seriously - thats variety. Pretty much any 'taste' in gaming could be matched on Wii this year except for those big budget western projects, given what came out in 2006-2009 and what released in 2010. This year actually reminds of DS in 2008 - that was the year I wanted like 15 DS games (bought five or six I think), and this year I wanted like 30 Wii games, bought 14, and also got 7 WiiWare games out of 12 that I wanted.