Zlejedi said:
What do you mean by why? It's not hypothesis it's fact. Nintendo completly ignores emerging markets. In Poland which have potential to sell 500k PS2 consoles (and which still sell to this day and is one of more popular gifts for children) Nintendo doesn't even have a single guy responsible for promoting their machines. Their idea of "marketing" in 2008 was sending google autotranslated press notes to gaming portals but even that stopped as people were making fun of them (no suprises here for anyone who ever used auto translator knows the end "quality"). Also their price is emerginging markets is far from competitive. Why would average consumer bother with 800-900 pln Wii when he can get well known Playstation 2 for 400 with cheap games and even special Poland oriented versions of Singstar or PS3 for 1100-1400 which comes with all those fully translated PS3 hits (including voice acting done by recognizable actors). And then thare's also Microsoft offering another alternative with plenty of presence in media and easily pirated console (which is huge thing in such places) Add to that demographic which is mainly retired pc gamers or pc gamers looking to get another platform and you have receipt for disaster. |
Other problem with emergin markets are the prices. A Wii in Brazil (wich has the potential to become almost as big as the USA someday) costs about U$650,00 in official retailers, and new games costs about twice as one on the US.

Above: still the best game of the year.









) TV campaign for Wii Fit featuring a local well-known fitness guy, they have Wii and DS promotions in big media - not just gaming magazines - from time to time, etc.